From the course: Understanding and Prioritizing Data Privacy

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Gaining and maintaining or repairing consumer trust

Gaining and maintaining or repairing consumer trust

From the course: Understanding and Prioritizing Data Privacy

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Gaining and maintaining or repairing consumer trust

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- Privacy and personal data are pivotal in maintaining and repairing consumer trust. Historically, many business leaders underestimated the importance of data privacy as a cornerstone of confidence, freedom, and long-term value. They often viewed data as merely a resource for growth, not recognizing that consumer trust hinges on how responsibly that data is managed. My old boss, Scott McNealy, a founder of Sun Microsystems, is infamously quoted as proclaiming, "You have zero privacy, get over it," back in the 1990s. Many leaders at the turn of the century agreed with this view based on the current state of technology, digital literacy, and regulatory landscape. Unfortunately, this throwback opinion is often restated by professionals unaware of how privacy and data protection work. So data professionals must dispel these old myths before they distract from progress. When trust is broken, due to a data breach, misuse of personal information, or a lack of transparency, consumers often…

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