From the course: Understanding Augmented and Virtual Reality: An Introduction
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AR marketing
From the course: Understanding Augmented and Virtual Reality: An Introduction
AR marketing
- In 2016, a driver was so engrossed in a game, he ran into a police car. In that same year, thousands of teenagers raced into traffic across the United States, all in search of Pokemon. At each PokeStop, sales grew by almost 20%. Why? I'm going to tell you what caused this incredible phenomenon, why it was so successful, and how you can create exciting experiences with augmented reality. In this lesson, I'll explain the three different types of augmented reality and how to design a successful AR marketing experience. I'm going to focus mainly on the mobile AR experience for marketing, sales, and customer engagement. In a few years, hands-free AR experiences will be more prevalent, but today, the most common way for people to experience AR is with the camera on their mobile phones. When it comes to augmented reality marketing, there are currently three routes to consumers: Social AR, native AR, and web AR. If you've…
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