From the course: Understanding Augmented and Virtual Reality: An Introduction
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Driving customer experience
From the course: Understanding Augmented and Virtual Reality: An Introduction
Driving customer experience
- What's the most important component needed to unlock immersive technology today? Would you say 5G or hardware? What if I told you that the key to immersive and interactive experiential media is actually emotions? After this lesson, you'll be able to formulate powerful new marketing strategies that will create loyal communities, excitement, and engagement around your branded experiences. First, a history lesson. Once upon a time in the 1990s, people had to build websites. It seems ridiculous and obvious now, but there was a lot of resistance. People said, "Who is on this worldwide web and why should I spend so much money to build a page that no one will see?" We've all learned long ago that you have to be where your audience is, where your customers are. With 5G supercharging the metaverse of virtual and augmented reality platforms, we've reached another important inflection point. You can move into AR or VR sooner or…
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