From the course: Understanding Augmented and Virtual Reality: An Introduction

Transforming your business today

- Imagine traveling the world in a day, with face-to-face meetings in Los Angeles, New York and London without leaving home. What about saving millions of dollars by shortening the time it takes to design and test mechanical prototypes, or training your team on complex projects faster and more effectively than ever? We are at the dawn of an exciting new era in which technology will allow us to open our imagination, to learn, explore and socialize and collaborate like never before, all with new technologies like augmented and virtual reality. Connectivity through technology, the ability to work, collaborate, share and play in new dimensions is a promise on the edge of being fulfilled, and will exceed our imaginations. Over the past decade, the terms augmented and virtual reality have slowly begun to enter the popular discourse, and with it, the concept of the metaverse. But what does all this mean? And importantly, how can you use it for business? Hi, I'm Catherine Henry, an XR, 5G and innovation specialist. I see up close every day how emerging technologies like AR and VR wield a powerful transformative potential for business. Mostly, I love the magical powers of these technologies, not just for their abilities to transform business, but because of their abilities to thrill and entertain. We're living in an incredible era in which we will experience wonders humankind has never before seen, and it's really exciting. In this course, I'll show you how far these technologies have come in transforming a wide range of businesses, from marketing, advertising, and entertainment to education, healthcare and so much more. Importantly, I will show you how you can use it to innovate and transform your business and increase your revenues. For those of you looking to hone new skills, I will reveal the secrets of industry best practices to give you a competitive edge in this exciting and thriving new marketplace. So let's get started.

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