From the course: UX Research: An Audience Segmentation Case Study

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Quantitative techniques for audience segmentation

Quantitative techniques for audience segmentation

From the course: UX Research: An Audience Segmentation Case Study

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Quantitative techniques for audience segmentation

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- Interviews allowed us to create hypotheses about She Should Run's audiences, their motivators, and barriers to running for political office. The large-scale survey that followed tested whether these learnings would scale across the larger population. Well planned and carefully written survey questions can help you achieve your goals when it comes to validating qualitative research. A poorly written survey, however, can greatly undermine your efforts, reducing participation, skewing your results, and worst of all, leading to bad business decisions. Here are four questions to ask yourself when writing your survey. Number one, who are you screening for? At the start of your survey, add questions that disqualify anyone whose responses you don't need. That way, you're not wasting your investment paying people who aren't qualified and you're not wasting their time either. For example, in this survey, we were looking for…

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