From the course: Virtual Events Essential Training

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Analyze your virtual event data

Analyze your virtual event data

- You have probably heard the saying that data is the new gold. Data and the insights you can derive from it about your event, can indeed turn out to be gold. Because they will show you things you won't see with the naked eye. So you and everyone involved in your event now have to spend at least a few hours digging into the data at your disposal to look for interesting insights. Every event platform can give you some basic data points on your event. For example, you should be able to see: The number of people who registered. The number of people who actually attended. Average consumption time, or how long your attendee stayed with you throughout the event. The most attended session. The number of comments and questions that were posted in the chat in the Q&A area. Demographics of the audience: gender split, nationalities, age groups. And the Net Promoter Score, or how your audience rated your event on a scale…

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