From the course: Writing with Impact
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Examples of writing with impact
From the course: Writing with Impact
Examples of writing with impact
- Experience is a fantastic teacher, and it doesn't even have to be your experience. We can take lessons from how others have succeeded. So let's take a look at some famous examples of writing that have had an impact. We'll start with a shocking example. "Think." This single word has utterly defined IBM for over a century with millions of dollars poured into its use in marketing. Now, it's just one word, but I promise you that weeks of thought and debate have gone into how the company uses it and what it means for their brand. If you doubt that something that short requires effort, here's an exercise. Take any big organization that you know well, try to convey its essence in five words or fewer without using any of the words in its current slogan. It's harder than it looks. For inspiration and further study, check out these resources at kopywritingkourse.com. That's with two Ks, or any of the many similar lists of…
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