Community isn’t a byproduct of marketing anymore - it is the marketing. ✨ At IFA Berlin this September, the rise of the creator economy will be on full display. Creators aren’t just amplifying messages; they’re building communities that drive culture, trust, and purchasing decisions. 🚀 For brands, the opportunity isn’t in one-off influencer deals. It’s in long-term engagement, authentic storytelling, and partnerships that transform audiences into advocates. 🤝 The 5WPR team will be on-site at IFA Berlin 2025, diving into these conversations and helping brands navigate the shift from transactions to community-building. 👉 Read our latest LinkedIn Pulse feature below on why community has become the most valuable brand currency ahead of the world’s largest home & consumer tech event. #CreatorEconomy #IFABerlin #MarketingStrategy #DigitalPR #5WPR
