🔥 In today’s marketing landscape, it’s not always the biggest brands that win, it’s the boldest. In his new feature for Creativebrief, 5WPR CEO Matthew Caiola explores “What Challenger Brands Get Right That Big Brands Forget.” 💡 Challenger brands succeed because they: ⚡ Move at the speed of culture 🎯 Prioritize mission over messaging 📲 Treat PR + digital as growth engines For marketers, the takeaway is clear: agility, authenticity, and creativity aren’t just “nice to have” - they’re the difference between being noticed and being ignored. 👉 Read Caiola's full piece below to see how thinking like a challenger can transform your marketing strategy. #MarketingStrategy #ChallengerBrands #PR #DigitalMarketing #5WPR
