Hims & Hers new motion identity system: a strategic approach to brand expression

Discover how brands like Airbnb and Dunkin' transformed their identities, boosting engagement and recognition. Their journeys illustrate the power of strategic design and storytelling in evolving brand perception. Read Our Latest Blog Post: https://lnkd.in/e5vK9G-V #graphicdesign #brandingdesign #identitydesign #strategicdesign #businessdesign #websitedesign #logocreative #designthinking #visualdesign

A lot of branding today looks slick. But if it doesn’t move people to act, what’s the point? Too often, branding ends up surface-level: polished visuals that don’t help teams make decisions, drive outcomes, or rally around a shared ambition. At MultiAdaptor, co-founder and strategy director Andy West argues the most powerful brands are living brands — ones that unify companies, engage customers, and empower teams to move faster and with clarity. Read why Andy believes surface-level brands can’t deliver lasting impact, and how living brands build lasting connection. 👉 https://lnkd.in/d58-ezjk #brandstrategy #branddesign #livingbrands #brand #brandidentity

Here are 3 mistakes we still see (even big agencies making them) Changing the logo before changing the message Your visual identity should support your positioning, not distract from it Rebranding without involving your customers You’re not just refreshing a look. You’re resetting perception. Validate it.  Forgetting to align internal teams Your sales pitch, emails, and onboarding docs — they’re all part of your brand experience. At Eightfolds, we do rebranding inside-out: Start with audience truths Rebuild the message Then shape the visuals A rebrand isn’t a design project. It’s a business transformation. #BrandStrategy #DigitalBranding #Eightfolds #StartupGrowth

The MUSEUM OF ICE CREAM’s $500 million valuation isn’t about ice cream. It’s about experience. Rachel Tipograph explains that in today’s digital world, physical experiences are what people truly crave. Brands that create immersive moments win attention, loyalty, and community. How is your brand stepping up to this new reality?

Attention is oxygen for brands. Today, it’s not enough to look good standing still — you have to move with purpose. That’s where motion identity comes in. It’s not animation for animation’s sake. It’s brand strategy, in motion. I’ve had the privilege to lead the development of motion identity systems for Square, Zapier, and hims & hers — each rooted in something good and true in their DNA: ◾ Square: Open for Business – Every movement builds trust and transparency. ⚡ Zapier: Clarity at Work – Productivity in a seamless flow — work just…works. 🍆 🍑 Hims & Hers: Access for All – Healthcare that just feels more human. When done right, motion amplifies a brand’s presence across every platform. It’s a multiplier — one that deepens connection, boosts recall, and turns inert pixels into living, breathing brand moments. We’re in a swipe-fast, scroll-faster economy. Static brands get forgotten. Moving brands endure. #BrandIdentity #MotionDesign #BrandStrategy Shoutout to my good friends and partners at Athletics and MOUTHWASH Studio who helped bring brand strategy to life.

Rachel Roberts Mattox, Brand Strategist and co-creator of THE BOARD LAUNCH STUDIO, is sounding the alarm on outdated GTM thinking. In today’s market, it’s not just about what you’re selling. It’s about why it matters. Forget playing by category rules. The brands winning today are tapping into cultural tension, not product specs. Culture before category. Movement before message. Meaning before marketing. If you’re still leading with features, you’re already behind. Tap in. Stay sharp. Build what matters. #WEARETHEBOARD #Fractional #DreamTeams #FutureOfWork #LaunchStudio

You can’t bolt story onto your brand like it’s an afterthought. It has to be baked into the experience. Too many organizations treat storytelling as a marketing tactic—something flashy to grab attention. But the real magic happens when story becomes the operating system. That’s the core of Narrative Experience Design. It’s about aligning your Brand WHY with your Story Script, then letting that narrative ripple through your people, your spaces, your touchpoints—until customers feel like they’re stepping into something bigger than themselves. This is the difference between transactions… and transformation. In this 10-minute masterclass, I walk you through a six-step blueprint that shows you exactly how to make that shift—just like we did at Disney and across dozens of global brands. If you want loyalty, emotional resonance, and purposeful growth—this is where it starts. 🎥 Watch the free masterclass now 👉 https://lnkd.in/eYEkkwmw #ExperienceDesign #NarrativeDesign #BrandPurpose #CustomerExperience #StoryDrivenLeadership #TheronSkees #DesignThinking #CreatingMemorableWorlds

You can’t bolt story onto your brand like it’s an afterthought. It has to be baked into the experience. Too many organizations treat storytelling as a marketing tactic—something flashy to grab attention. But the real magic happens when story becomes the operating system. That’s the core of Narrative Experience Design. It’s about aligning your Brand WHY with your Story Script, then letting that narrative ripple through your people, your spaces, your touchpoints—until customers feel like they’re stepping into something bigger than themselves. This is the difference between transactions… and transformation. In this 10-minute masterclass, I walk you through a six-step blueprint that shows you exactly how to make that shift—just like we did at Disney and across dozens of global brands. If you want loyalty, emotional resonance, and purposeful growth—this is where it starts. 🎥 Watch the free masterclass now 👉 https://lnkd.in/e4ctZyu6 #ExperienceDesign #NarrativeDesign #BrandPurpose #CustomerExperience #StoryDrivenLeadership #TheronSkees #DesignThinking #CreatingMemorableWorlds

In a content-saturated world, brands don’t just need to stand out — they need to cut through. Static signage no longer makes the impact it once did. Today’s audiences expect more: motion, interaction, immediacy — stories that evolve in real time. That’s where LED steps in. At The LED Studio, we see LED not just as a display medium — but as a platform for storytelling. A stage for retail, corporate, sports and experience-led environments to connect with people, emotionally and memorably. From flexible formats to data-driven messaging, LED gives you the tools to create without limits — and to deliver your story with purpose. https://lnkd.in/eNuGceXp Your Story In Every Pixel. #VisualStorytelling #LEDsignage #BrandExperience #DigitalDisplay #RetailInnovation #CreativeTechnology #ExperientialDesign #SustainableTech #TheLEDStudio #YourStoryInEveryPixel

Why Rebranding Isn’t a Sign of Confusion, But of Growth Too many businesses shy away from rebranding because they fear it signals instability. But here’s the truth: rebranding is often a sign of evolution. Your brand should reflect who you are today - not who you were five years ago. And sometimes, growth demands a new look and feel. A solid rebrand is not just about changing logos. It’s about redefining your voice, aligning with new goals, and reconnecting with your audience. If your current brand no longer resonates or feels outdated, that’s your cue to evolve. We've helped multiple companies move from cluttered, inconsistent visuals to streamlined, professional brand identities that better match their positioning today. The results are not just aesthetic - they’re strategic. Better recognition, increased engagement, and renewed relevance. Think of it like this: you wouldn’t wear your high school clothes to a boardroom pitch. Why should your brand visuals stay stuck in the past? Rebranding is not just allowed - it’s smart business. #RebrandingStrategy #BrandEvolution #DesignWithAppleart #Appleartng #BrandingExcellence #GrowthBrands #VisualTransformation #CreativeStrategy