Maxime Boegler’s Post

Six years ago, I walked into my first trade show with SŌVDA at COTECA in Hamburg, Germany. Back then, no one knew who we were, and the idea of color-sorting roasted coffee was so new that it often led to some interesting conversations! Let’s just say it wasn’t always easy to explain what we were doing with Sovda. 🤯 Fast forward to this week: I’ll be in Berlin 🇩🇪 at COHO Expo: The Coffee & Hospitality Expo, co-located with The European Coffee Symposium It’s pretty cool to see how far color sorting has come. What started as a fresh idea has now become a standard practice for many, and even if not everyone color-sorts their coffee yet, it seems everyone has an opinion on it! If you’re around, I’d love to catch up—just shoot me a DM. PS: For those who don’t know me, I’m with SŌVDA. We’ve been helping hundreds of specialty coffee roasteries, from small setups to larger ones doing 1 to 20 tonnes a month, work more efficiently, improve coffee quality, and create a smoother, more enjoyable experience for their teams PS2: Another expo, another day for my oversized Better Design, Better Coffee T-Shirt.