Common mistakes in growing an online store: no marketing plan

When I started in digital marketing, I thought “more traffic” was the answer. I was wrong. You don’t need more traffic - you need better conversions. 100 visitors converting at 5% beats 1,000 visitors converting at 0.1%. The key is understanding why people don’t take the next step. Sometimes it’s unclear messaging. Sometimes it’s trust signals. Sometimes it’s just friction in the checkout process. Fix that and growth compounds. Question for you: Do you focus more on traffic or conversion right now?

Most businesses lose money because they can’t connect online marketing to offline sales. (Read this if you run ads but still wonder why the numbers don’t add up.) Here’s the truth. A click is not a customer. An impression is not revenue. The gap is simple. Your online marketing may drive the call. But if you can’t link that call to a real sale, you’ll never see the full picture. We have seen businesses spending thousands every month. They celebrated traffic. But they couldn’t explain why sales stayed flat. When we connected their online efforts to offline calls, everything changed. They stopped guessing. They started scaling. It is not about chasing vanity metrics. It’s about connecting the dots between digital and real customers. If you can’t track it, you can’t grow it. If you can’t prove it, you can’t protect your budget. 👉 Let’s connect if you’re serious about turning clicks into customers.

One powerful comment; "We're just farmers". This came from a client of mine, a 7-figure e-commerce business owner. He had built a solid brand yet had never stepped into paid advertising and was in unchartered territory when it came to marketing jargon. What seems like something so simple to be said was a reminder that it's not always about flashing fancy marketing numbers when it comes to strategy. Yes they're important, but it's equally important that the brand founder understands what they mean and how they impact the business. If we're wading through jargon, it's not as impactful for you when it's not your zone of genius. and that's OKAY - my ultimate goal is not only to simplify your data, but also that you understand it. So how did I help this client? I keep it SIMPLE. Less jargon, more laymen's terms, and additional descriptions where needed. Now reports aren't overwhelming. They're straight to the point with the valuable information he needs to run his business. Does the marketing side of your business feel like a foreign language sometimes too? #marketingstrategy #marketingconsultant #ecommerce #ecom

Marketing shopping centers isn’t broken. The thinking behind it is. Too often, property owners and executives believe “marketing doesn’t move the needle.” The reality? It’s not the tactics that fail. It’s the lack of understanding of funnels - how today’s customers actually move from search → decision → visit. - Shoppers are searching online first. - Executives often underestimate the value of an online presence. - That disconnect = lost foot traffic and lost revenue. At 5th Gear Marketing, we challenge old-school habits with modern strategies that work. Our clients see a 30% increase in foot traffic in just 3 months - by simply applying foundational SEO and local SEO. The lesson: Growth doesn’t come from doing more “stuff.” It comes from aligning marketing to customer behavior. 💬 We’d love to hear from you: What’s been the most effective method you’ve seen for driving foot traffic in your center?

I’m excited to share our latest post from 5th Gear Marketing. Too often, property operators think marketing “isn’t working” when in reality, it’s not the tactics that are broken. It’s the thinking behind them. In this post, we break down why funnels matter, how shoppers are really making decisions today, and how basic SEO + local SEO drove 30% more foot traffic in just 3 months for one center. 👉 If you work in CRE or multi-location retail, I’d love your take. What do you see as the biggest gap between how properties market and how customers actually buy? (Here’s the original 5th Gear Marketing post 👇)

📉 Most ecommerce marketing doesn’t fail because of bad products. iI fails because of weak strategy, poor planning, or no real effort at all. 🚫 No Marketing = No Sales – Visibility is everything 🔁 Over-Relying on One Channel – Diversify or risk flatlining 🧠 Poor Execution – Good ideas mean nothing without follow-through 📈 Plan for the Long Term – Balance quick wins with lasting growth 🛍️ Discover why most ecommerce marketing fails, and the strategies you can use to fix it and grow with confidence. https://lnkd.in/e85Q6xZY

Before you run Ads to bring traffic to your ecommerce store. Ask yourself this honest question "Do I have a traffic problem or a conversion problem?" The answer is in this video 👇🏽 This is ecommerce heritage

At Fox's Marketing Frenzy, we don’t just do digital marketing. We build growth engines tailored to your business goals. Whether you're looking to increase leads, boost eCommerce sales, or strengthen your brand presence online we've got the tools, and the proven strategies to make it happen. #FoxsMarketingFrenzy

Digital marketing engages customers through online channels. For example, Amazon’s personalized recommendation system increases sales. Which is stronger: digital or traditional marketing? #DigitalMarketing #Ecommerce

👉🏼 Blaming your ads for low sales? Here’s the truth: it’s rarely the ads. For big e-commerce brands, the bottleneck is almost always the system. – Where are customers dropping off? – Is checkout friction killing conversions? – Are you following up at the right time? Without a marketing OS that tracks every step, you’re flying blind—and wasting ad spend. Fix the process before you buy more traffic.