Building a successful product isn’t about guessing what users want. It’s about asking. Startups that incorporate user feedback into their development process are 2.6 times more likely to succeed. Not because they’re smarter, but because they’re closer to the truth. If you’re at the idea or MVP stage, this is the move: – Identify 10 to 15 potential users aligned with your value proposition – Ask open-ended questions about their workflows, frustrations, and workarounds – Look for patterns, not quotes – Let the answers shape what you build next It’s not just about validation. It’s about building something people actually need.