Last month, our product leaders, CEO Daniel and Senior Director of Product Ricardo, returned to Unicorn Factory Lisboa to run a hands-on session with six ambitious scaleups. What made this one different? It wasn’t just the frameworks (though the Product Heart Statement definitely earned its place again). It was the people. The energy. The candid conversations that helped cut through assumptions and turn uncertainty into clarity. What stood out most? The way alignment sparked momentum. You’ll hear it in their voices. Big thanks again to Unicorn Factory for having us, and to every founder who showed up open, curious, and ready to challenge their thinking. And a special shoutout to Jaime and Rui for sharing their experience on camera. Check out the video below for a behind-the-scenes look at the day. If you’ve ever struggled to articulate your product vision, we’d love to hear how you approached it.

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