Andrea Rubei’s Post

In the late ’90s, with BroadVision we set out to build something revolutionary — a web that truly knew you. Our “One-to-One” platform promised deeply personalized digital experiences — every user, customer, and partner seeing content and workflows shaped precisely to their context. I had the privilege of helping guide BroadVision for ten years. We were pioneers in personalization before “CX” or “AI” became buzzwords. But the architecture of the time — monolithic, on-premise, heavily customized — made that vision hard to scale. Then came SaaS. And with it, the world embraced standardization, scalability, and simplicity. The trade-off? We lost the depth of true one-to-one personalization. Most SaaS platforms today offer “personalization” in name only — a configurable dashboard here, a theme color there — but little real adaptation to who the user is or what they’re trying to do. That’s exactly what myMeta is reimagining. myMeta brings back the spirit of personalization — but through composable UX overlays and backend orchestration that work with SaaS, not against it. We enable dynamic, contextual experiences — without touching the underlying codebase or breaking the upgrade path. It’s the One-to-One dream, reborn for the SaaS era — personalization without compromise. And there’s something poetic about it: Pehong Chen, BroadVision’s founder and the original visionary of personalized digital experiences, is now an investor in myMeta. The philosophy endures. The technology finally caught up. myMeta is personalization reimagined for our time. #Personalization #SaaS #ComposableUX #DigitalExperience #myMeta #BroadVision #Innovation #Leadership #CustomerExperience