Andrea Rubei’s Post

Disclaimer: this post is not about GenAI! Automation tools are transforming business processes... but they often leave the most important person behind: the end-user. #RPA #DigitalTransformation I've spent years observing these major platform deployments across big enterprises. The results on paper look fantastic—massive efficiency gains and way fewer errors. But there is this major, trust-eroding gap that never gets enough air time: the end-user experience (UX) is flat-out broken. the Two-Layer Problem: The UX layer (SAP, Salesforce, Workday, Oracle etc) and the Automation Logic layer are entirely separate and invisible to the person doing the work. Think about an SAP or Workday user approving a key transaction. Here’s the reality: * A bot is silently triggered in the background. * The user sees nothing while data is being validated. * If the process fails, there's zero visibility—they’re just stuck. One frustrated finance user recently told me: “I literally have no idea what happened after I clicked approve. I just wait and hope it worked.” The end result is bad: * Automation feels like a Black Box. * It quickly erodes employee trust. * It creates mystery data errors that nobody can debug. Imagine the Alternative: What if we unified the experience? What if the automation engine was embedded right inside the user's workflow? * They would see real-time status updates or in-context suggestions. * They could approve, edit, or reject enriched data before the bot commits. * The process becomes transparent and reliable. The real future of enterprise automation isn't just about speed. It’s about augmenting human decision-making, empowering employees, and building deep trust. We need to rethink how the experience feels for the people using it, not just what we automate. And of course you can bring GenAI to help but you still need to have the user in control and part of the process where it matters for him/her. How are your teams actively bridging the gap between invisible backend automation and the visible user experience? Drop your thoughts in the comments! #UserExperience #Automation #TechLeadership

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