Andres Jara’s Post

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Founder of Favamole® | Regenerative Food Innovator and Farmer | I turn fava beans into food system change | Co-manager at De Stadsgroenteboer

Feeding the world regeneratively? Yes, if we kill these 3 myths first. You’d be surprised how often truly regenerative products (those grown with care, patience and built for resilience) never make it to market. Not because they’re not good enough. But because of a few myths that just won’t die. 🌱𝗠𝘆𝘁𝗵 #1: “𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗮𝗿𝗺𝗶𝗻𝗴 𝗰𝗮𝗻’𝘁 𝗳𝗲𝗲𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱.” When farms shift from chemicals to living soil ... yields can dip: at first. Because the land? It's healing + recalibrating. But over time: It bounces back stronger. The real problem: Few want to fund that fragile transition phase ... And until we do, we’ll keep mistaking short-term ease for long-term strength. 🍅 𝗠𝘆𝘁𝗵 #2: “𝗔 𝘁𝗼𝗺𝗮𝘁𝗼 𝗶𝘀 𝗮 𝘁𝗼𝗺𝗮𝘁𝗼 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻 𝘃𝗮𝗹𝘂𝗲𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲.” Spend 10 minutes with someone who grows regeneratively and you’ll never say that again. These tomatoes taste like tomatoes. Their nutrient density is higher, their flavor is richer and your body knows the difference in each cell: long before your brain does. But if it looks the same? Most shoppers assume it's the same. 🌍 𝗠𝘆𝘁𝗵 #3: “𝗧𝗵𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝘀𝘆𝘀𝘁𝗲𝗺 𝘄𝗼𝗿𝗸𝘀 𝗳𝗶𝗻𝗲.” “Fine” is just a nice, wrapped coat for: → Chemical dependence → Empty calories and empty soil → Farmers locked in debt while biodiversity disappears 𝗥𝗲𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗮𝗿𝗺𝗶𝗻𝗴 𝗶𝘀𝗻’𝘁 𝗮𝗯𝗼𝘂𝘁 “𝗳𝗶𝗻𝗲.” It’s about future-proofing our food system so we still have one. And the real issue for our planet? It’s not whether regenerative works. Because it does. 𝗜𝘁’𝘀 𝘄𝗵𝗲𝘁𝗵𝗲𝗿 𝘄𝗲 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗽𝗲𝗼𝗽𝗹𝗲 𝘀𝗲𝗲 𝘄𝗵𝘆 𝗶𝘁’𝘀 𝘄𝗼𝗿𝘁𝗵 𝗯𝗮𝗰𝗸𝗶𝗻𝗴, 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗱𝘂𝗿𝗶𝗻𝗴 𝘁𝗵𝗲 𝘁𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝘄𝗵𝗲𝗻 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀 𝗺𝗼𝘀𝘁. Because once they do … “Fine” won’t feel like enough ever again. If you’re ready to invest in something that takes time but pays back forever, let’s talk. I believe regeneration isn’t a niche but a non-negotiable for the future of food. ♻️ Repost to help bring Favamole into more kitchens and prove regeneration at scale 📍Heading to Anuga? Come find us at Hall 1.2 D-020 (confirm on site) with Favamole and taste how one crop can reshape your supply chain 🌱 Follow me Andres Jara I share my real founder story of what it takes to build a regenerative food brand from the ground up

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That's true. In some regions, fertile soils and strong networks shorten the fragile transition phase

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Olga Stetsurina

Content Marketing & Strategy | Social Media & Digital Marketing | Love my family and country 💛💙

2w

Love how you framed it: regeneration isn’t a niche, it’s a non-negotiable.

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Nick Shackelford

Drinkbrez.com Structured.agency Konstantkreative.com

2w

Old farming extracted soil until collapse. New farming builds resilience for generations.

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Connor Dimond

Ecommerce Email Marketer | Sent thousands of emails resulting in $150+ million in email attributable revenue.

2w

Appreciate you naming the myths head-on. The conversation needs less romance, more reality like this.

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Arturo Ferreira

Exhausted dad of three | Lucky husband to one | Everything else is AI

2w

Transitioning systems takes patience, long-term resilience beats instant results.

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Feras Khouri

Founder of an 8-Figure Brand + 7-Figure Agency | Driving World Class Email, SMS & Retention Marketing for 8, 9 & 10 figure DTC brands

2w

Most people only see the short-term dip and miss the long-term payoff. Regenerative isn’t just better farming, it’s a stronger food system.

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Joya Dass

Founder at Women's Leadership Lab | TV anchor turned TEDx speaker and women's leadership coach | Helping women in leadership become confident speakers and build powerful personal brands

2w

regeneration isn’t niche, it’s future-proofing food systems

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Hans Hallengren

Regenerative business developer | Supporting entrepreneurs who want to build life-affirming, resilient companies.

2w

wonderfully expressed - one way forward for us all not just a few!

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Ranjana Sharma

Human Leadership in an AI World | Startup Co-Founder | Entrepreneur | eCommerce Leader | AI Advisor for Retailers

2w

Andres Appreciate the clarity here. Your myth-busting shows the pattern: resilience outlasts convenience every time.

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Farmers who’ve stayed the course often report that after the early transition years, the soil holds water better, pest pressure drops, and yields stabilize. That lived experience is one of the strongest validations of the model

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