Data Products with Trust at the Core 80% of data projects don’t fail because of technology. They fail because of broken trust. Everyone talks about “data products.” But without trust, they’re just tables with a fancy name. 🔑 Why this matters now: AI agents amplify bad data faster than ever. One corrupted “customer” definition can cascade through dozens of AI-driven decisions in minutes, not months. A true data product isn’t pipeline output — it’s a living, trusted asset that is: 1️⃣ Trusted → Built on data contracts that define expectations, ownership, and SLAs upfront 2️⃣ Measured → Quality, usage, and business impact tracked like revenue KPIs 3️⃣ Governed → Clear business + technical ownership with defined escalation paths 4️⃣ Automated → CI/CD for data where validation, lineage, and access are code, not tickets 5️⃣ Monitored → Real-time observability for freshness, accuracy, and compliance 💡 Examples already working in the enterprise today: ▪️ Master Data Products → A “Golden Customer” with 99.5% accuracy SLA, owned by Sales Ops ▪️ Event Products → “Order Completed” with schema versioning + backward compatibility ▪️ Analytical Products → “Monthly Recurring Revenue” with one calculation, reused across 15 teams The practical shift: 👉 Instead of building 15 customer tables across teams, build ONE trusted Customer product that serves 15 use cases. Start small. Pick your most duplicated entity. Define its contract. Measure its usage. Scale from there.
Anitha Jagadeesh, trust is a fickle thing. I like to keep it simple. Call something a product only when someone is willing to pay for it. That willingness is built on a certain amount of trust. I buy Toyota automobiles because I have had good experience more than once, plus they invented Lean Manufacturing. On the other hand, I'll never buy a Hyundai again because the impulse to save was rewarded with frequent repair bills. We in data spend an inordinate amount of time reciting the recipe for data success, but no one cares if what gets served up fails to delight. When I eat at my favorite restaurant, I don't expect the chef to divulge their secrets, but I do expect to love what they put in front of me. If not, I don't want to pay for it. If I don't get satisfaction, they lose me as a customer. Forever. Data is the only aspect of business that continuously puts out deficient products yet continues to get paid. Because the assertions of data as assets for the development of products is an illusion. Aspirational, at best. I believe it can happen, but not until real business minds commit and invest in a real market. Sorry, I turned my comment into a post.
Really like this framework, Anitha. A lot of enterprise data leaders I speak with say the real challenge is not producing data products but making them trusted and usable, especially when business teams need governed self-service access without waiting on engineering. Curious how you see teams approaching it at Dutch Bros?
Very practical and actionable advice Anitha Jagadeesh
Enterprise Data & AI Transformation Executive • Cloud Modernization • Responsible AI • Governance • Delivering Scalable Insights & Compliance in SaaS, FinTech & Retail (AmEx • Wells Fargo • ServiceNow • Intel)
1moTo ground this in strategy: Organizations have always faced the Trust-Speed Tradeoff. • Legacy BI = trust, but slow • Real-time streams = speed, but low trust • AI/ML models = fast, but brittle without governance ✅ Trusted Data Products are the path forward - uniting trust and speed so AI can operate at enterprise scale.