Apple's AI strategy: safe or setting up for a leap?

Apple is set to unveil new iPhones on Tuesday, but analysts say the company’s biggest challenge will be navigating another muted launch while rivals outpace it in artificial intelligence. The main draw this year could be a rumored “iPhone Air” — a slimmer model named after the MacBook Air. Apple would need to balance battery and camera performance in the thinner device and price it between the base iPhone 17 models and the higher-end Pro lineup to attract buyers. Apple originally planned to update Siri last spring but delayed the rollout due to engineering setbacks. Instead, it leaned on a partnership with ChatGPT-maker OpenAI to power some new AI features. Reports also suggest Apple is in early talks to use Google’s Gemini AI to revamp Siri. Bob O’Donnell, president at TECHnalysis Research, said Apple has only months, not years, to catch up on AI. Read more: https://lnkd.in/ePxZUGxh

Everyone's betting on AI. Apple's betting on nostalgia. The feeling in my gut was… dread. I watched Apple’s launch event. The sleek videos, the gentle music, the familiar faces. It was supposed to feel like magic. It felt like a funeral. For the first time in a decade, I wasn’t excited. I felt a cold disconnect. The iPhone 17 looked beautiful, but it had no soul. No “one more thing.” The whole world is moving toward cross-device intelligence, toward AI agents that feel human. Google is quietly building agents that see, hear, and understand. Samsung just released a phone where every button press feels like it’s thinking with you. Meanwhile, Apple's big AI promise? Deferred to 2026. I used to believe Apple’s patience was strategic. That they were waiting to unveil something truly groundbreaking. But the more I watch, the more I believe this isn’t the calm before the storm. It’s the silence of a company that’s lost its way. 💔 They're selling hardware refreshes in a world that’s already moved on. The real race isn’t about chips and screens anymore. It's about intelligence, context, and anticipation. And Apple? They’re running a completely different race. Alone. P.S. Is it a mistake to bet on hardware in the age of AI? Image source: CNBC TV18 #iphone17 #iphoneair #iphone #iphonelaunch #AI #Tech #Apple

Perplexity AI showcases Apple's desired growth, highlighting the tech giant's ongoing pursuit of innovation and expansion within the artificial intelligence sector. The demonstration underscores Apple's strategic interest in AI and its potential future impact. Read full article at: https://lnkd.in/eeTfapEr #apple #applewatch #appleproducts #iphone #AI #siri #news #BreakingNews #Headlines #technews #warnews #SportsNews #NewsUpdate #quicknewsglobalai #technology #comingsoon

Where is AI, Apple? Apple on Tuesday unveiled its new iPhone 17 lineup, introducing a slimmer iPhone Air, updated Pro models, and the most significant redesign of its operating system in over a decade. While Apple highlighted thinner designs, improved cameras, and a refreshed operating system, analysts said the company sidestepped growing concerns about its lag in Artificial Intelligence. “Where is Siri?” asked analysts at the launch. While Google Geminni AI and China’s AI ecosystems evolve daily, Apple’s assistant still struggles with basic context. iPhone 17 Air is thinner. Pro cameras are sharper. iOS 26 has “Liquid Glass” visuals. But none of it screams AI-first. It’s design over intelligence. Meanwhile... Google integrates AI into Search, Docs, Android, and even healthcare. China’s tech giants are embedding AI into smart cities, wearables, and decentralized platforms. Apple’s A19 chip can run large language models locally. But where’s the ecosystem? Where’s the assistant that learns, adapts, and evolves? Siri’s silence is louder than the launch itself. Even pricing feels off. iPhone 17 Pro Max with 2TB = $1,999. Storage upgrades doubled in cost. No AI leap, just a steeper bill. In an AI-driven world, Apple's privacy-first, hardware-heavy strategy feels like yesterday’s playbook. The future is ambient, generative, and open. Unless Apple reinvents Siri and opens up its AI stack, it risks becoming the Nokia of the AI era. Beautiful phones. Forgotten relevance. Remember Nokia? And their politics about #Android ? But right now, it's a laggard, facing a $10B AI crisis and sidestepping the intense "bloodsport" of AI development that Google and Chinese firms embrace. After the event, Apple's stocks dropped 1.5% immediately. What do you think—can Apple catch up, or is privacy-first holding them back? #Apple #AI #TechInnovation #iPhone17

#Apple CEO #TimCook has declared artificial intelligence as a pivotal opportunity, urging employees to integrate AI into their work. Despite a late start, Cook believes Apple can dominate the AI landscape, drawing parallels to past successes like the #iPhone.

Top Tech News: Apple's "Awe-Dropping" Event Unveils iPhone 17 and More, with a Glaring AI Question Mark. Apple fans, tech journalists, and analysts were all tuned in to Apple Park for the company's latest product announcement, but the focus quickly shifted from the new hardware to a lingering question about its AI ambitions. While CEO Tim Cook, Senior Vice President of Worldwide Marketing Greg "Joz" Joswiak, and Senior Vice President of Software Engineering Craig Federighi introduced the new iPhone 17 lineup—including the ultra-thin iPhone 17 Air—along with updated Apple Watches and AirPods, the promised next-generation, Gen AI-enhanced Siri was a notable no-show. This comes more than a year after Apple introduced its in-house "Apple Intelligence" and a landmark partnership with OpenAI at WWDC 2024. The delay in rolling out a fully capable AI assistant raises questions about Apple's ability to compete in the rapidly evolving generative AI space, where rivals have already made significant strides. The new iPhone 17 Air, with its remarkably thin profile and single camera, and the redesigned iPhone 17 Pro and Pro Max with a horizontal camera bar, are expected to be the flagship devices. However, the true test for Apple may be in its software, specifically the long-awaited arrival of a smarter Siri. Reporting and analysis by John Xavier and Sahana Venugopal, The Hindu. Link to the reporting and analysis - https://lnkd.in/ghugvxZN #AppleEvent #iPhone17 #AppleIntelligence #Siri #GenAI #TechNews #TimCook #WWDC #ApplePark #iPhone17Air

Since the launch of the first iPhone in 2007, Apple have positioned themselves as pioneers, setting the standard for the rest of the tech world to follow. In the past I tried other phones, but for me, nothing was as good as Apple. However, today, when it comes to AI, they are nowhere to be seen: - While ChatGPT’s voice assistant can engage in fluid, conversational exchanges, Siri can barely complete the simplest of commands. - While the new Pixel phones already have functional AI agents and features such as in-camera AI, the latest iPhone launch delivered nothing more than the option for a slimmer, more expensive phone with even worse battery life! - Google are making huge leaps forward in image and video generation such as NanoBanana and VEO3, while Apple fails to make good on their promise of AI (Apple Intelligence) that they made in June 2024. - And as if these weren’t problems enough, there are rumours that OpenAI is exploring an AI-integrated device, possibly with design input from former Apple designer Jimmy Ive. Apple have traditionally been against acquisition (and is something they haven’t done since they bought Beats in 2014) but insiders report that Apple is now in conversation to integrate Google’s AI or buy an existing AI company to get them back into the race. But is it too little too late? The momentum appears to be shifting. For the first time in over a decade, Apple are no longer leading the innovation curve. Personally, I am fully integrated into the Apple ecosystem, therefore, change will be hard. But I am thinking about it. Anyone else?!

Apple's iPhone 17 Event: A Surprising Silence on AI https://lnkd.in/gkx79fMg Apple Event Recap: AI Awkwardness Amid Hardware Updates Apple recently held a much-anticipated event showcasing new AirPods, Apple Watch, and iPhones, but an alarming absence of AI buzz overshadowed the excitement. Key highlights include: iPhone Innovations: Enhanced performance in gaming, photography, and battery life due to upgraded silicon, yet AI was notably sidelined. Focus on Hardware: Emphasis was on how AI powers features behind the scenes rather than consumer-facing tools, diverging from competitors like Google and Samsung. Live Translation Features: Advanced capabilities in AirPods for real-time translations and health monitoring, with a heavy reliance on AI-supported algorithms. Despite boasting a powerful neural engine and specialized algorithms, Apple finds itself trailing behind competitors, drawing scrutiny over recent departures from its AI research team. As the AI arms race intensifies, how do you think Apple can reclaim its leading position in AI? Share your thoughts and keep the conversation going! Source link https://lnkd.in/gkx79fMg

Apple just dropped the iPhone Air at $999. Here's what nobody's talking about: The AI chip inside costs more than most people's monthly phone bill. Real talk: I've been tracking Apple's AI hardware investments. The neural accelerator cores they're cramming into this thing? That's enterprise-grade processing power in your pocket. → On-device AI means your data never leaves the phone → Generative features run locally (no cloud delays) → This is Apple's play to kill Google's data advantage What kills me is the timing. While everyone's freaking out about AI privacy, Apple quietly built Fort Knox for your personal data. The irony? They're charging premium prices to protect you from the "free" AI tools mining your information. Are you willing to pay extra for AI that doesn't spy on you? 🤔 #Apple #iPhone17 #AIPrivacy #OnDeviceAI #TechStrategy