Name: Endless tabs and second-guessing shouldn't be part of the shopping experience. Phia is building the assistant we've all been waiting for. Excited to lead their Seed and partner with Sophia Kianni and… | Annie Case
Uploaded: 2025-09-18T15:40:50.799Z
Channel: Annie Case
Description: Endless tabs and second-guessing shouldn't be part of the shopping experience. Phia is building the assistant we've all been waiting for. Excited to lead their Seed and partner with Sophia Kianni and Phoebe Gates on this vision for a smarter, simpler, and more fun way to shop.

Annie Case

Partner at Kleiner Perkins

Endless tabs and second-guessing shouldn't be part of the shopping experience. Phia is building the assistant we've all been waiting for. Excited to lead their Seed and partner with Sophia Kianni and Phoebe Gates on this vision for a smarter, simpler, and more fun way to shop.

Kleiner Perkins

137,412 followers

Shopping online should be simple. But it isn’t. Prices vary, sizing is inconsistent, and secondhand options are scattered across dozens of sites. Phia is changing that. Their AI shopping agent sits in your browser and makes it easier to shop by surfacing the best prices instantly. We’re proud to lead Phia’s seed round as they build a smarter, simpler way to shop. Check out Phia: join.phia.com