Tipping point? More like launchpad! 🚀 Our CTO Joe Croney joined an incredible group of industry leaders to explore where AI innovation in media is headed—and how Arc XP is helping lead the way.
Executive SaaS Leader | GenAI Product Strategist | Architect of Bold Business Strategies & AI-Native Platforms | Agile, Values-Driven Mindset
The future of media isn’t coming—it’s here. Yesterday, at the Amazon Web Services (AWS) Virtual Media Summit run by GDS Group, I joined leaders from Hearst Magazines, Unleashed Games, and dozens of other media executives to to dive into how AI has changed the rules for content creation, audience engagement, and media innovation. A few insights that stuck with me and land at the heart of our forward strategy at Arc XP! 🎮 Gaming is leading the personalization frontier. “We’ve done procedural content for decades. Now agentic AI lets us scale every piece—voice, quests, terrain—for each player.” — Irena Pereira 🔜 Gamescom ✈️ , Unleashed Games 🧠 Content strategy = platform + context. “We work across so many platforms—from print to digital to social—and we have an audience that spans retirees to college students. AI helps us meet people where they are, on the platforms they prefer, with content that fits their moment.” — Melissa Geurts, Hearst Magazines 📺 The lines have dissolved. “Sports is entertainment. Gaming is social. Streaming is interactive.” — Nina Walsh, AWS 👨👩👧 Personalization now happens at the household level. “It’s not just about what content I want, but how I want to receive it. If I’m traveling, format it vertically. If my kids are watching, change the tone. It’s not just personalization—it’s contextual intelligence.” — Jason Dvorkin, AWS 💡 Audience 3.0 expects to co-create. They want content personalized to their context—modality, mood, moment. Not just relevance, but resonance. 🛡️ Trust is the new battleground. Misinformation, deepfakes, and AI hallucinations are forcing every brand to get serious about provenance, ethics, and transparency. What excited me most? We’re at the tipping point—where infrastructure, AI capability, and user demand finally align. Now we build. Now we scale. Now we tell better stories. #AI #MediaInnovation #AgenticAI #Personalization #AWS #Gaming #Publishing #Storytelling #Hyperpersonalization #FutureOfMedia
