Everyone loves the idea of a “brilliant” strategy. But we see it all the time: a clever plan gets unveiled in a glossy deck, and then… nothing. No momentum, no buy-in, no follow-through. The truth is, an ordinary plan fully embraced by your team beats a genius plan collecting dust. Why? Because execution beats theory, every time. In our work with leadership teams, we find the real shortage isn’t smart ideas – it’s the conviction and alignment to bring even a basic idea to life. If your team isn’t rallying behind the strategy, the strategy is just BS on paper. Is your strategy sparking daily action or just collecting dust in a deck? Read about some of the teams we've helped get on a mission to actually do business better here 👉 https://lnkd.in/eu-wU6Ru
