Personalisation only works when it’s built on trust. AI at scale promises hyper-personalised experiences, but without trusted data and sound governance, it risks eroding confidence rather than building it. In this clip from our latest podcast, Allan Christian, Senior Vice President and General Manager - Engage at Precisely, explains how financial institutions can use first-party data signals to offer real-time support when customers need it most. In the full episode, Allan shares: • Why first-party data is the new personalisation engine • How to design once and deliver everywhere • What “intelligent interactivity” means for the future of customer communications management • The role of governance as an enabler, not a blocker, of trust 👉 Watch the full conversation on our website or listen on our podcast channel.

Important point well made. Personalisation without trust can backfire, so governance really is key to making AI work at scale.

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