AI won’t make you smarter. I write a lot about how AI changes companies, lives, and industries. But it doesn’t always make things better. The problem lies with us. AI is a multiplier. It helps us move faster. But what if we’re running in the wrong direction? If your processes are messy. If you’re making dumb decisions. If you’re chasing the wrong goals. Then AI will just help you fail faster. Example: Today I spoke with an entrepreneur who decided to integrate AI into his offer-generating process. He thought the problem was speed, that leads weren’t buying because it took him too long to prepare an offer. So he sped it up with AI. Now nobody is buying. Turns out the problem wasn’t speed at all. It was the offer itself. So how do you avoid this? 1. Learn your own processes before you automate them. 2. Analyze what really drives value in your business. 3. Make informed decisions instead of chasing hype. 4. Use AI to accelerate where you already have clarity. AI isn’t magic. It’s leverage. And leverage cuts both ways. 👉 How are you making sure AI multiplies the right things in your business?
Spot on - AI doesn’t fix broken processes, it just makes them fail faster. Clarity first, automation second.
Totally agree — AI multiplies direction. We run a “diagnose before automate” loop: map the process → define the success metric → small pilot → then scale.
I’ve noticed AI often forces uncomfortable clarity, once you speed things up, you can’t hide weak offers or messy processes anymore. That in itself can be valuable