Not getting enough link clicks? You hate to see it. We're big fans of making links and even bigger fans of when people click on them. However, every day we see numerous links that are not getting enough action. We asked Devin O'Toole, our Sr. Lifecycle Marketing Manager (email guy) and a real-life (call to) action hero, if he could share his best practices to turn CTAs into click-a-poolzas. Thankfully, he said yes.
marketing @ bitly / wizard in all things email / experienced leader in lifecycle, CRM and content marketing
4dCall-to-action hero! I'm stealing that, Bitly.