Founder & CEO at Sugarless.Cafe | Certified Health Coach | Low-Carb/Keto Advocate | Reversed Diabetes | MBA | Tsinghua/UBC Alumnus | Asian Fusion Healthy Food Innovator
Game Industry Report: Impact Of Application Scoring On Revenue It’s no secret that app reviews have significant impacts on a business. Not only does it give you valuable feedback on where to improve, but it also affects things like: Company reputation Visibility on the app store Conversion rates User retention What about revenue? How do app reviews (positive or negative) affect revenue? Read on to find out. Star Rating and Conversion A report by Apptentive found out that almost 8 out of 10 users review the app’s rating before they download that app on their phone. Keep in mind that In Google Play Store and Apple’s app store, ratings are displayed in search results and on app pages. Your prospective players will always see your rating, either through Search, Browse, ads, websites, or another app. Let’s dig deeper. What happens to an app if it only has 3 stars? According to AppFollow, it loses around half the downloads, whereas apps rated 1–2 stars lose almost every download. All your optimization efforts come to be useless if your app has much less than 4 stars. Star Rating and Revenue Based on a Womply study, over 200,000 small businesses were analyzed to gauge the impacts of star ratings on revenue. Here were a couple of key findings: Businesses with star ratings of 3.5 to 4.5 out of 5 earned the most revenue. Businesses with star ratings of 4 to 4.5 earned 28% more in annual revenue Another astonishing insight from Playtika during the ASO Conference 2019 in New York shows how impactful reviews can be for your revenue and your ASO. After Playtika started to respond to their game Bingo Blitz their conversion to install increased by 30%, which led to 1,500 new installs/day and brought them an additional $135k/month. Star Rating and Revenue Based on a Womply study, over 200,000 small businesses were analyzed to gauge the impacts of star ratings on revenue. Here were a couple of key findings: Continue Here: https://lnkd.in/dcekx9TY #business #like #google #game #gamelocalization #localization