This is a great example of how quickly AI is erasing the need for deep specialist know-how in many areas. Tasks that used to require either domain expertise or navigating through niche tools are now solved in minutes with AI assistance. That shift has a profound implication: developing a real moat becomes critical for companies and consultants providing software-based solutions. In the past, specialized knowledge itself could act as a moat — if you had the expertise, you had the edge. But AI is revolutionary, not evolutionary: in a few years, even a basic understanding of AI won’t be necessary to design and build powerful, tailored solutions. Everyone will be able to create them on demand. This means the old model of “expertise as a moat” is disappearing. The only sustainable advantage will come from building moats that AI cannot instantly replicate — things like proprietary data, strong customer relationships, unique distribution channels, or defensible ecosystems. Any company or consultant that doesn’t actively work on establishing such a moat risks losing its competitive position to more agile players who embrace the software-on-demand era. The revolution isn’t just about speed of execution — it’s about redefining what defensibility looks like in the AI age.
Founder & Chief AI Strategist at Lailix | AI Strategy, Automation & Growth for SMEs | Switzerland ↔ Hong Kong ↔ US
Are you still googeling for tools or are you creating them on demand? I just had to convert AVI video files into MP4 files so I could analyze them with Gemini and get insights from them. In the past, I would've gone to Google search and looked for some video converting tool that would either spam me with ads or require a subscription. And likely would not have had the ability to batch process several files. But what I did is just ask Claude Code to quickly create a tool for me to do the job. A few minutes later, I had my local tool that could quickly convert all the video files. This is really the beginning of software on demand. Soon everyone will be able to just speak to a computer and tell it what they need, and they will get a custom-made tool for it. 🎯 Competitive Velocity Gaps: Companies that embrace on-demand software will move 10x faster than those stuck in traditional IT procurement cycles 📊 End of IT Bottlenecks: No more 6-month development sprints for simple business tools. Describe what you need, get it instantly ⚡ Critical Preparation Window: With Gen AI spending hitting $644B in 2025, the competitive advantage window is narrow 🔄 Problem Articulation as Core Competency: The ability to clearly define business problems becomes your most valuable skill 👥 Democratic Innovation: Every department becomes a software creator, not just a consumer 🔧 Strategic Imperative: Businesses must prepare their teams for this transition or risk being left behind by more agile competitors The question isn't whether this transformation will happen, it's whether your organization will lead it or be disrupted by it. Are you preparing your teams for the software-on-demand revolution?
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1mothe execution part is so undervalued right now. most companies are still acting like their old knowledge base will protect them... it won't.