Codibly’s Post

Despite the widespread adoption of smart thermostats and other connected devices, a significant number of households remain reluctant to enroll in utility demand response programs. A recent report reveals that a lack of awareness and concerns about comfort and control are the main barriers preventing broad participation. This gap presents a challenge for grid operators who need the flexibility these programs provide to manage a rapidly changing energy mix. The key to bridging this gap isn't just about offering incentives. It's about building trust through technology. Modern software platforms enable utilities to orchestrate DR events that are shorter and more targeted, making them barely noticeable to the customer. They also facilitate personalized communication, moving away from generic alerts to transparent explanations of how participation benefits both the customer and the grid. For a deeper look into how data-driven strategies can transform customer engagement and unlock the full potential of demand response, we invite you to read our full article on our blog. You will find the link in the comments.

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