How location analytics boosts retail strategy with Placer.ai's CMO

How do you turn store traffic into tangible revenue? 🤔 At RetailNext, we empower the world's leading brands to understand the why behind every shopper's journey and translate shopper behaviour into actionable, data-driven strategies. The result isn't just analytics; it's real business outcomes. Our current work is helping to: 📈 Boost conversion rates by identifying and eliminating friction points. 👥 Optimize staff scheduling to meet peak demand and enhance customer service. 🛒 Improve store layout and marketing effectiveness to increase shopper engagement. 💰 Drive overall profitability and maximize the value of every square foot. If you don't have anything in place or want to compare apples to apples with your current provider, lets get 20 minutes into the diary - https://lnkd.in/ez6QiMWJ #RetailSuccess #InStoreAnalytics #CustomerExperience #RetailTechnology #Footfall #Footfallanalytics #Retail

"Geographic and demographic specialization is becoming the key differentiator, as each chain carves out distinct niches rather than competing head-to-head across all markets and customer segments." Arguably the most important takeaway from our recent research note titled, "A New Era for Retail Giants: Who’s Winning in 2025?" Value continues to dominate the broader retail and restaurant landscape. Consumer's are spending money, however they are seeking value across all categories. Taking into account how your shopper personas changes region by region can enable your merchandising, pricing and marketing teams to better align the entire in-store experience with a rural persona or a suburban family. Loyalty data is great, but there aren't that many loyalty programs that represent the entire shopper. Placer.ai data represents the entire shopper.

🎙️ New on Retail Recorded → Retail Insights with Placer.ai Placer.ai’s Ethan Chernofsky joins Anjee Solanki to explore how location analytics is reshaping retail strategy — from uncovering where people shop to understanding why. They dive into: • The rise of medtail and the online–offline blend • How top centers are rethinking tenant mix • Why a clear “reason for being” matters more than ever Listen to the full conversation here: https://lnkd.in/gEBXfzz8 #ColliersRetail #RetailTrends

📊 𝐉𝐮𝐥𝐲 𝐒𝐡𝐨𝐩𝐩𝐞𝐫 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐓𝐫𝐞𝐧𝐝𝐬 𝐀𝐫𝐞 𝐈𝐧! Explore the latest U.S. retail traffic insights with Sensormatic Solutions’ July TrafficTrak’r—your go-to resource for in-store traffic patterns, shopper behavior, and trends by region and category. This month’s data shows a slight uptick in traffic compared to June, as back-to-school shopping gained momentum. Whether you're planning staffing, promotions, or inventory, these insights can help you stay one step ahead. 👉 Dive into the full July report now: https://ow.ly/J3co50WJ9jO #ShopperTrakAnalytics

Retail Trends and Shopper Traffic Update, Q3. Coresight Research and Placer.ai invite you to a data-driven session on the factors shaping retail in the third quarter of 2025 (3Q). • 2025 midyear review—Dive into key trends, emerging themes and strategic implications. • Shopper traffic and sentiment—Gain insights into consumer behavior and preferences. • Sector and category performance—Identify leaders and laggards. • State of the mall—Review traffic dynamics, tenant mix, format shifts and innovation. • Back-to-school shopping—Understand demand signals and consumer trends. • 2025 outlook—Determine strategic priorities and discover growth opportunities. #RetailInsights #Webinar #RetailStrategy #ConsumerBehavior #MallTrends #PlacerAI

In retail, it’s not just about where your store is, it’s about how people move around it. When every location strategy promises “customer centricity,” real differentiation comes down to how well you understand foot traffic and how clearly you can prove it. In our latest article, we break down how retailers are using pedestrian flow data to: 👣 Analyze real-world movement patterns 📍 Select store sites with confidence 📊 Align ops with actual customer behavior The result? Smarter growth, optimized networks, and fewer costly mistakes. Check out the full article by following the link in the comments below 👇

Retail business is directly connected with people ,we do transactions between peoples ,Now we are more depended on data and reports ,data analysis is crucial for optimizing store performance, understanding customer behavior, and making informed decisions, physical store checks and customer interactions remain essential for: Gaining nuanced insights:Observing customer behavior, preferences, and pain points firsthand. Differentiating from competition: Creating unique in-store experiences, personalized interactions, and building brand loyalty. Validating data: Ensuring data accuracy by cross-checking with real-world observations. By combining data analysis with physical store checks and customer interactions, retailers can gain a more comprehensive understanding of their business and make informed decisions to drive growth and competitiveness. #Retail #Businessanalysis #Customerconnect #Realworld vs #Socialworld #VisualMerchandising

Retail media is no longer a side tactic. It’s becoming the backbone of how brands connect with shoppers. The shift is clear: • Relevance comes from first-party data and AI that show us what people actually want, not what we assume. • Trust depends on transparency, brands need clear metrics, and shoppers need to know their data is respected. • Precision is now possible for everyone, not just the big players, if the focus is on smarter infrastructure and meaningful measurement. The real question is: 👉 What if retail media became the connective tissue of the entire shopper journey, building awareness, driving conversion, and proving real incremental impact? That’s the inflection point we’re in. The brands and retailers who get this right will lead the next phase of growth. More un AdAge https://lnkd.in/daGh5v7g #RetailMedia #Omnichannel #DigitalCommerce #FMCG

What will tomorrow’s shoppers expect – and how can retailers truly keep up? 🤔 On Wednesday, renowned retail futurist Kate Ancketill revealed eye-opening insights into the shifts shaping consumer behaviour and shopping culture in our online event. From the rise of new technologies to inspiring best-practice examples, her talk showed how the retail industry can successfully position itself for the future. 🔗 The full recording is now available free of charge on our digital platform – don’t miss this chance to catch up on her exclusive perspective: https://lnkd.in/eViTxHNf #retailtrends #futureofretail #creativeworld26

What will tomorrow’s shoppers expect – and how can retailers truly keep up? 🤔 On Wednesday, renowned retail futurist Kate Ancketill revealed eye-opening insights into the shifts shaping consumer behaviour and shopping culture in our online event. From the rise of new technologies to inspiring best-practice examples, her talk showed how the retail industry can successfully position itself for the future. 🔗 The full recording is now available free of charge on our digital platform – don’t miss this chance to catch up on her exclusive perspective: https://lnkd.in/eDxXBrvX #retailtrends #futureofretail #christmasworld26