Today’s electronics shoppers are confident, calculated, and more brand-fluid than ever. They aren’t waiting for holiday deals or big-ticket moments anymore. They’re browsing, comparing, and buying all year round—and they expect seamless experiences wherever they shop. So, what's working now? 📦 Shoppable media that brings the aisle to the ad. 🔁 Always-on strategies that meet demand, anytime. 📊 Full-funnel measurement to prove what’s driving results. Dive into the top trends driving better consumer electronics campaigns: hub.criteo.com/uiJUg #CommerceMedia #ConsumerElectronics #RetailMedia #AdTech