At Criteo, we strive to deliver results alongside the metrics our clients need most. To prove real impact, marketers have to go beyond surface metrics and uncover true cause and effect. Our flexible approach to incrementality meets today’s performance demands: ✔️ Easy to activate ✔️ Adaptable to any campaign setup ✔️ Backed by trusted partners or in-house tools Incrementality is fast becoming the standard for marketers looking to optimize in real time, and ground strategy in transparent, actionable results. Explore how we’re turning measurement into momentum: https://lnkd.in/dx9EF4Nu #measurement #ROAS #adtech