Most portfolios get excluded after less than a minute of cursory screening. Not because the work is bad but because it doesn’t speak the right language. I see it happen again and again: Designers pour months into building stunning case studies that don’t seem to land them interviews. Only 1 in 10 portfolios make it past the initial screen. And the work isn’t the problem. When I helped a fintech startup hire their first staff designer, we went through literal dozens of portfolios. Only two candidates got interviews. It wasn’t because they had flashy visuals—it was how they tied their work to tangible outcomes. Think about how a hiring manager actually skims: 0–15s → Homepage scan: “Any business value here?” 15–35s → Work grid: “Do they solve real problems?” 35–55s → First case study: “Where’s the measurable impact?” If they don’t find what they’re looking for by T-minus 56s, then you’re out. This is where most designers get tripped up: → They lead with process instead of problems → They blur their role instead of showing specific contributions → They use design language (“better UX”) instead of business language (“increased retention 34%”) The designers who break through are the most bilingual—able to move easily between user pain points and business results. That’s the difference between being seen as “just another designer” and being someone worth interviewing. So the next time you’re updating your portfolio, try flipping the script: 1️⃣ Frame the business problem before your process. 2️⃣ Make your role crystal clear. 3️⃣ Translate design outcomes into metrics that matter to stakeholders. It’s not about dumbing down your work. It’s about making sure your work actually gets seen. 💡 Want this as a file you can reference later? Drop “PORTFOLIO” in the comments. Remember: Invisible work doesn’t get hired. #uxdesign #uxcareers #designleadership ⸻ 👋🏼 Hi, I’m Dane—your source for UX and career tips. ❤️ Was this helpful? A 👍🏼 would be thuper kewl. 🔄 Share to help others (or for easy access later). ➕ Follow for more like this in your feed every day.
📌 Hiring managers: What’s the main thing you look for in that first portfolio skim?
📌 Drop “PORTFOLIO” if you want the file.
Dane, hiring managers skim like users…both bounce fast.
PORTFOLIO
This is GOLD!
PORTFOLIO! I've been rethinking about my past projects from a business standpoint and some projects did not have clear business metrics either because the startup was too early stage or it was not shipped. Would potential business impacts and opportunities be valuable in these cases?
💯 Portfolios that only demonstrate finished designs are just galleries. Designer need to communicate their process with business in mind
Metrics + clarity make all the difference.
Great points! I’ve been guilty of piling up screenshots but not enough stories behind them. This makes me want to go back and explain my thinking, edge cases, and how users responded—because that’s what really speaks.
Lead UX Designer | Accessibility (WCAG 2.1) Specialist | Design Systems | Figma Expert | Mentoring Next-Gen Designers | Creative Director @ Alan + Co.
6d📌 Tag a designer friend who’s refreshing their portfolio right now—they’ll thank you later.