How AI-Driven Commerce Redefined Strategy from 1998 to 2025

View profile for Dave Gulas

Warehousing. Fulfillment. Transportation. | Helping E-Commerce Brands Scale | 🎙️ Host of Beyond Fulfillment Podcast

1998 vs. 2025: Why AI-Driven Commerce Means Redefining Strategy A 1998 e-commerce forecast spoke of "mass customization" and digital marketplaces at their infancy. The real breakthrough? It wasn’t self-serve checkouts, it was AI orchestration: commerce, content, and customer service merging into seamless ecosystems. Fast forward to 2025, and the phrase "AI-driven commerce" is no longer theoretical, it’s the rule. Personalized product feeds, emotional chatbots, real-time supply chain optimization, that’s not the future. That’s today. So here’s what smart ops leaders are doing: Thinking systems, not silos Tightly integrating product, experience, fulfillment Investing in test-and-learn cycles across channels Because in the age of AI, standing still is stepping backward. Read more here: https://lnkd.in/ee-6qhvW #ai #ecommerce #commerce #1998 #technology #logistics #fulfillment #3pl

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