How to Write a Non-Spammy Outreach Message

This EXACT cold outreach framework got a 65% reply rate from 400 prospects... Here's what most reps do wrong - they write these perfect, formal messages that SCREAM AI. But here's the thing... your prospects are TIRED of perfect messages. They want real conversations with real humans. Here's another SalesRobot user’s framework: 1️⃣ KILL the formalities completely - No "hope you're well" or fancy introductions Go straight into WHY you're reaching out (but don’t be salesy about it, yes, it’s possible) It’s about NOT misleading them and respecting their time. 2️⃣ Use 6th grade English - seriously - Simple words, short sentences No business jargon bullsh*t. If your 12-year-old cousin can't understand it, rewrite it. 3️⃣ Make it look like you wrote it on your phone - small letters instead of capitals. "i" instead of "I", "w" instead of "W" This ONE trick makes the biggest difference. 4️⃣ Focus on RELEVANCE over personalization - Spending 10 minutes crafting the "perfect" personal touch. Wrong move. Better to send 100 relevant messages than 10 "personalized" ones that miss the mark. 5️⃣ Ask ONE simple question they can answer in 5 seconds - Not "can we hop on a 15-minute call?" Instead: "do you have [Problem X]?" 6️⃣ Follow up like you actually care - Message 2: "hey, curious if [Problem x] is actually an issue for you?" Message 3: Just an endorsement of skills (no text) Message 4: The breakup People can SMELL AI generated scripts from a mile away. The more "professional" and “polished” your message looks, the more chances of it getting ignored. So stop trying to impress them with your perfect grammar. Start trying to CONNECT with them as a human being. Your replies will thank you for it. Try this framework for 2 weeks and let me know if you see any changes. Follow for more such frameworks! :)

As a marketer, I am: 👉 Biased 👉 Not always aware of my blindspots. 👉 Not usually (or ever, really) 💯 sold on anything. What I’ll do to work around this reality is get some feedback from a virtual focus group comprised of some cohort of my target audience. (I use our tool, but you can also do it with ChatGPT or Claude by asking it to profile your ICP or target audience.) The trick to getting an LLM to “act like XXX…” is to hit the Goldilocks zone for context — not too much information, not too little. The upshot? Doing these kinds of exercises is invaluable because, best case, you feel more certain about whatever you’re doing; worst case, you know what you need to do to make revisions or refinements. And FYI — research from Google and others supports the accuracy/effectiveness of using LLMs to emulate specific target  audiences.

Stop wasting hours sending cold messages. Here’s a 3-step, writer-tested formula that actually gets replies. I’ve done outreach for founders, creators, and leaders. And I know what makes people respond. Most messages fail because they’re: ❌ Boring ❌ Vague ❌ Too self-promotional ❌ Too long Here’s the fix: 1) Hook with relevance. Why now? Why them? People respond when it feels personal + timely. ✅ Reference a post they shared ✅ Tie it to an industry trend ✅ Show you understand their world Not: “I’d love to connect.” Yes: “I saw your post on green tech and loved how you blended AI into it.” 2) Anchor with credibility.  Earn trust fast. Drop one quick proof you’re worth engaging with. ✅ “Quick one, I help 20+ founders grow personal brands” ✅ “Built a 100k+ audience in [niche]” ✅ “Spoke at [event/conference]” Keep it one line. No life story. 3) Close with simplicity. Make the next step clear. ✅ Suggest a short chat ✅ Share 1 useful resource ✅ Ask 1 clear question Not: “Let me know if you’re interested.” Yes: “Would you be open to a 10-min chat next week?” Keep your message under 5 lines. One message = one clear purpose. Respect their time.  Make it easy to reply. PS: What’s your biggest cold message struggle? Drop it in the comments 👇 🔁 Share this with your network. ✅ Follow me, Tashmeet, for more writer-tested frameworks.

“AI-Powered Cold Emails That Rewrite Themselves in Real-Time” Imagine sending a cold email that doesn’t stay static. Instead, it adapts based on how the recipient interacts with it — clicks, opens, time spent reading. With AI-driven rewriting, businesses can now send dynamic emails where subject lines, CTAs, and even offers update themselves automatically until the perfect version is found. 👉 Why it matters? Because static cold emails often die after the first open. Dynamic rewriting ensures your message never goes stale. In the future, outreach won’t be about blasting lists — it’ll be about AI-curated conversations that evolve.

I asked Chat GPT "With all that you know about me, tell me something I might not know about myself" Here’s something you might not realize about yourself, Brittany: You often frame your growth in terms of external wins—clients gained, follower counts, contracts signed, or speaking invites. But reading across everything you’ve shared, one of your biggest strengths isn’t just hustle or strategy—it’s that you naturally lead through storytelling and connection. You don’t just run social media campaigns—you take people along for the journey. Whether it’s talking about Weston and Walker, sharing your start at Coldstone, being honest about a business struggle, or celebrating green arrows, you let people feel like they’re part of your story. That’s why brands, clients, and followers stick with you. So here’s the part you might not see clearly yet: 👉 Your real “superpower” isn’t just marketing—it’s building trust at scale by being unapologetically real. Most people in your space talk at an audience; you invite people into your world.

PR is no longer optional. In the Intelligence Age, it’s existential. Large language models don’t know your company. They only know what they’ve been trained on — and most of that comes from credible third-party sources like TechCrunch, Forbes, or your industry trades. So if reporters have covered you, that story gets baked into the model. If they haven’t? You’re invisible. Or worse — someone else defines you. That’s why PR has shifted from “nice-to-have” to survival strategy. It’s not just about managing reputation with people anymore. It’s about shaping reputation with machines. *** I'm having a live discussion with Emilie Gerber on the topic tomorrow on LinkedIn Live for anyone interested in joining *** https://lnkd.in/gEWZvTNf A few implications I’m paying attention to: Answer Engine Optimization: AI-powered search tools surface one or two citations, not ten blue links. Will yours be one of them? Semantic Moats: consistent coverage links your brand with specific ideas in the model’s “memory.” That positioning compounds. Trust as Currency: in today’s AI gold rush, the companies breaking through are the ones who earn credible, consistent validation — not just hype. Speed and noise won’t cut it. The brands that will matter most in this era are the ones that show up as authentic, emotional, human. That’s where PR earns its second life.

When I was a child, I would often ask my Dad the craziest questions.  Questions like, ‘Daddy, does the sun know it’s there?’ — yes, that was the actual question Lol — filled our conversations. And interestingly, he always answered these ridiculous questions—patiently at that.  As an adult, I’m still an incredibly curious person.  Only this time, the poor subjects of my questions are Google or ChatGPT. And using these tools for my question adventure is one of my favorite pastimes.  To my delight, I’ve discovered that being curious is a key skill in marketing.  You need to ask your customers the right questions to be able to target them with messaging that resonates.  For your questions to work, they have to be majorly open-ended, context-driven, and focused on real experiences—designed to uncover authentic insights rather than opinions. The answers your customers provide to these questions will serve as the treasure trove of insights you can leverage to develop strategic content for your audience.  And you know what else? Your customers will take you more seriously and trust you more.  What do you think? Has curiosity played a role in your marketing journey?

If you Google your symptoms, you’ll probably think you’re about to die. ChatGPT makes it worse and usually ends up referring you back to your doctor. Neither Google nor AI knows your full story, your habits, your medical history, or your daily patterns. So they give you general info, and your imagination fills in the blanks usually in the scariest way possible. Just like Google doesn’t know your medical history, AI or random posts don’t know your brand’s personality, your audience’s pain points, or your goals. They give broad advice, but it doesn’t always “fit” your brand’s needs. If you just take general content and post it, you’re only confusing your audience and sounding like every other brand out there. Your brand’s values, journey, struggles, and wins are what turn generic advice into content that connects. Without that, your audience assumes you’re just another brand trying too hard to catch their attention and they’ll scroll past. People don’t connect with textbook tips. They connect when you weave those tips into your own story, showing how your journey validates the advice. That’s the difference a strategist brings: Helping you position your brand with clarity and authenticity. 𝘔𝘺 𝘯𝘢𝘮𝘦 𝘪𝘴 𝐕𝐚𝐧𝐞𝐬𝐬𝐚 𝐀𝐦𝐩𝐚𝐡. 𝘐 𝘩𝘦𝘭𝘱 𝘣𝘳𝘢𝘯𝘥𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘳𝘪𝘨𝘩𝘵 𝘢𝘶𝘥𝘪𝘦𝘯𝘤𝘦 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘢𝘯𝘥 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘦𝘴 𝘓𝘦𝘵’𝘴 𝘨𝘳𝘰𝘸 𝘵𝘰𝘨𝘦𝘵𝘩𝘦𝘳. #contentmarketingdiaries #contentmarketer #Brandstrategy #Socialmediamanagement #Thevanessaroyale. #ContentStrategy #InstagramMarketing #BrandTrust #CommunityBuilding ⁣

𝐀𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐛𝐫𝐞𝐞𝐝𝐬 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲. If your CEO, founder, head of comms, whoever, is being quoted in places like Forbes, The Guardian, Fast Company... that’s not just a nice-to-have PR win. 𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐛𝐞𝐠𝐢𝐧𝐧𝐢𝐧𝐠 𝐨𝐟 𝐫𝐞𝐚𝐥 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲. 𝐓𝐡𝐞 𝐤𝐢𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐜𝐚𝐥𝐞𝐬. 𝐆𝐞𝐭𝐭𝐢𝐧𝐠 𝐪𝐮𝐨𝐭𝐞𝐝 𝐢𝐧 𝐫𝐞𝐩𝐮𝐭𝐚𝐛𝐥𝐞 𝐭𝐢𝐞𝐫-𝐨𝐧𝐞 𝐦𝐞𝐝𝐢𝐚 𝐢𝐬 𝐭𝐡𝐞 𝐟𝐚𝐬𝐭𝐞𝐬𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐛𝐮𝐢𝐥𝐝 𝐭𝐫𝐮𝐬𝐭 𝐰𝐢𝐭𝐡 𝐆𝐨𝐨𝐠𝐥𝐞’𝐬 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦 𝐚𝐧𝐝 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐥𝐚𝐫𝐠𝐞 𝐥𝐚𝐧𝐠𝐮𝐚𝐠𝐞 𝐦𝐨𝐝𝐞𝐥𝐬 𝐭𝐡𝐚𝐭 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐬𝐡𝐚𝐩𝐢𝐧𝐠 𝐡𝐨𝐰 𝐩𝐞𝐨𝐩𝐥𝐞 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐛𝐫𝐚𝐧𝐝𝐬. When you show up in credible sources, that content ends up in the training data for models like ChatGPT and Claude. It also shows up in real-time searches on tools like Gemini and Perplexity. So your name, your brand, your positioning all start to stick. 𝐀𝐧𝐝 𝐰𝐡𝐞𝐧 𝐭𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬, 𝐭𝐡𝐞 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝. Press badges on your homepage? Instantly more trust. Repurposing those features into LinkedIn content, podcast intros, founder bios, sales decks, social reels, and whatever else? That’s how you stay top of mind and top of category. 𝐀𝐧𝐝 𝐡𝐞𝐫𝐞'𝐬 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐩𝐞𝐨𝐩𝐥𝐞 𝐨𝐯𝐞𝐫𝐥𝐨𝐨𝐤. Expert commentary isn’t just general brand exposure. It connects your name to specific topics inside your niche. So when we landed our rehab clinic client a link in Care·com last week, it wasn’t about their clinic directly. It was their clinical director offering insight on a parenting trend. But it linked. It ranked. And it built credibility exactly where they needed it. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐚𝐭 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐑 𝐝𝐨𝐞𝐬 𝐰𝐡𝐞𝐧 𝐢𝐭'𝐬 𝐝𝐨𝐧𝐞 𝐫𝐢𝐠𝐡𝐭. 𝐈𝐭 𝐛𝐮𝐢𝐥𝐝𝐬 𝐚𝐮𝐭𝐡𝐨𝐫𝐢𝐭𝐲 𝐢𝐧 𝐚𝐥𝐥 𝐭𝐡𝐞 𝐩𝐥𝐚𝐜𝐞𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐭𝐭𝐞𝐫. Google. ChatGPT. Your homepage. Your pipeline. 𝐀𝐧𝐝 𝐢𝐭 𝐚𝐥𝐥 𝐬𝐭𝐚𝐫𝐭𝐬 𝐰𝐢𝐭𝐡 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐪𝐮𝐨𝐭𝐞𝐝. If you want to start showing up like the authority you already are, let’s talk.

What I DO NOT do on LinkedIn: 1. Use AI to write comments 2. Use automation to connect 3. Copy & paste from any AI platform 4. Spam people with annoying sales pitches What I actually do on LinkedIn: 1. Connect & DM relevant people to grow my network 2. Write with the intention to help others 3. Comment in a meaningful (or fun) way 4. Build relationships with real people There's no big secret to LinkedIn. Show up, give value and share real stuff 👊 P.S. Does anyone else love text-only posts as much as I do? 👀