The formulaic posts on LinkedIn: A call for authenticity

The biggest misconception about storytelling is that it lies in punchy prose. This is so far from the truth. A story is something you DO, not tell. Want something to actually talk about in your business? Show people your work, not just words. When we think, “I don’t have anything to say”, we’re usually focussing on the wrong things...👇 → Trying to sound interesting  → Trying to think of a ‘hot take’ → Trying to not sound too much like ChatGPT → Trying to do some clever word play When all you really need to do is this → start sharing your experiences 💬 I could have just as easily put down “actions speak louder than words”, but we hear that so often we don’t fully take in what it means. But really that’s what it boils down to! Instead of trying to stand out through your words, focus on your DOING. That’s where great stories are born - when people see you in action, learning, or delivering service. So what story are you *actually* working on this week - and not just typing into a word processor?

"How can you help me, Ayushi?" A prospect asked me this on a call last week. She’s a leadership coach and told me that whenever she posted content, she got amazing opportunities straight into her DMs. So to answer her question, I told her that’s exactly how I could help her. I can weave your stories into content that drives attention and brings leads consistently for your coaching business. To which she instantly said, “But I have ChatGPT for that. Why would I invest in you?” I knew this was coming, so I paused for a second, and then I said, “You’re right. But you’ve had ChatGPT all along, yet you’re still posting once in a blue moon. Why is that?" To which she said that she is lazy and keeps procrastinating. So I said, then what I bring to the table for you isn’t just words or my expertise. It’s accountability. I have had so many people ask me this question, almost every week. That's because it is easy to dismiss and say, “I’ll create content and build my presence using ChatGPT." But if that were true, why aren’t you already doing it? What’s stopping you? Look, I’m not against you writing your own content. In fact, that’s the best way if you have the time and energy for it. But if you don’t, let’s stop pretending an AI tool can replace a ghostwriter.

🚨 Confession: I never write LinkedIn posts from scratch. Here’s my unfair advantage 👇 I use 8 tools before I even hit “Post.” That’s why I can publish 7 days without burning out. The OLD way most creators work: Stare at a blank page Write, rewrite, delete Post once a week… maybe The NEW way (my system): Research → Structure → Trends → Visuals → Polish. And these are the exact tools that make it happen: 1️⃣ ChatGPT → My research lab + brainstorm partner 2️⃣ Gamma → Carousels & decks in minutes 3️⃣ EasyGen → Hooks, CTAs & post drafts on demand 4️⃣ Notion → My content brain (calendar + templates) 5️⃣ Perplexity → Research with receipts & sources 6️⃣ Grok → Real-time trend radar (what’s hot on X today) 7️⃣ Canva → Fast polish + pro visuals 8️⃣ OpusClip → Long video → viral shorts The truth: Content creators don’t “work harder.” We stack tools that multiply output. That’s why one person burns out after 5 posts, while another grows 10k followers in 90 days. Which tool here is your secret weapon?

I can tell in 5 seconds your COMMENT is AI-written. 1. It starts with “Great insights 🔥” 2. It ends with “Looking forward to more.” 3. It drops 7 emojis… evenly spaced. 5. You never disagree. Ever 6. There’s an em dash — for no reason. 7. You could paste it under any post… and it’d still make sense. 8. Feels like it was written by a bot trying to impress HR. I’m so tired of seeing these comments under my posts. I write from real experience. And more than half the replies sound like they came from a LinkedIn commenting generator. If I’m showing up with effort, the least you can do… is comment like a HUMAN being.

My storytelling skills improved by 176% *instantly* after I started doing this… (and no this is not a click bait hook)👀 Today evening I was sitting on the couch in my living room… The kids were watching their favourite show, and I was on my phone asking ChatGPT, “How can I improve my storytelling and articulation skills as a coach?” 🫠 It gave me a long 800 character answer, which I just skimmed through… because honestly, it wasn’t interesting enough to read till the end… That’s when I thought, why not take the old route this time? Search on Google or YouTube, read blogs… like the way we used to before the ChatGPT era (Instant gratification has definitely messed up our learning skills, tbh.) I came across this video by Philipp Humm that said, “Give me 9 minutes and I’ll improve your storytelling skills by 176%” I rolled my eyes thinking, yeah right, another clickbait video… But 3 minutes in and I was already hooked... And surprisingly it actually did improve my skills by 176%… All of a sudden I could pick up any memory from my day or life and narrate it effortlessly… I haven’t experienced something that instant in a very long time…I was like, “Wow, this feels so good!” It felt new, valuable, refreshing… That little dopamine hit is what made me write this post on LinkedIn (and by the way, it’s all self-written, no AI interference)… But here’s the storytelling framework I picked up… Anytime you want to narrate something, include these 5 elements: 1. Location 2. Action 3. Thoughts 4. Emotions 5. Dialogues And voila! you’ve got yourself a solid story... Don’t believe me? Re-read this post... I just used the framework right here 😁 Of course it takes practice to get better at it… But I’m planning to do this at least once a day to really improve my articulation skills… What do you think? Have you ever come across a video or article that gave you so much value you implemented it instantly?

Chat GPT got me a client! The other day I spoke to a consultant ready to leave the 9-5 and go it out alone. She knows she needs to make LinkedIn harder for her. She wanted to work with someone who knows about LinkedIn, can help her brand herself effectively and learn how to write content consistently. So she asked Chat GPT to recommend someone in Australia who could help her with that. And Chatty Bish recommended ME! So if you think LinkedIn is  - a waste of time - too hard - Or you don’t get it Then it’s time to reframe. Your LinkedIn Profile is searchable and usually one of the first, if not THE first links to come up when people search your name or research what you do. So if your profile is as a grey barren digital version of your old CV, you’re losing potential clients and opportunities at the first gate. When you optimise your profile, build your audience and create content that converts on LinkedIn you: → Get found by potential clients easier → Create a digital shop front that connects and converts quicker → Build a personal brand that resonates and clicks It’s not hard when you know how. You just need to learn. That’s where I come in. In my 30 day Level Up Your LinkedIn mini mastermind I’ll take you through how to: · Optimise your profile so you get FOUND  → without having to create a website · Build out your audience of potential CLIENTS  →without having to chase · Position yourself for SUCCESS through content. → without feeling overwhelmed about what to post The next round is opening in September. If you want to get recommend by CHAT GPT like me, this program is for you. Curious to know more? Send me a DM and let's chat.

Can we stop pretending we enjoy writing posts? Like really. You stare at the screen. You delete the first 3 lines. You wonder if “Hey LinkedIn fam” is still acceptable. It’s not. Meanwhile, someone else writes one line, hits post, and gets 74 comments. And you’re like, how? Let me tell you how. They’re not writing. They’re talking. Their posts sound like something they’d text a friend. Not something they’d submit to an English teacher. That’s the trick. Okay fine. The “strategy”. Write how you speak. Format like a chat. Make it impossible to ignore. That’s TOFU content. It pulls people in. Makes them feel something. And leaves them thinking: “Wait… who is this person?” PS. Your content shouldn’t sound like ChatGPT on a corporate diet.

I've seen a lot of clutter lately on LinkedIn with professionals across every industry debating the use of AI in content and communications. As someone who lives and breathes words, I've always been one to err on the side of caution (and still do), but I think I'm ready to join in on this conversation. Here's what I am adamently opposed to using AI for: -To speak on my behalf. -As a shortcut for creativity. -To replace critical thought, analysis, or discernment. However, I started looking at what AI can actually do to help improve processes and contribute value to my workflow. Here's what I find it to be beneficial for: -Quick research on niche topics. -Stripping emotion out of situations to get clear, unbiased feedback. -Answering random questions that pop into my head. Some of my most (actual/unedited) recent AI prompts, for your viewing pleasure: 1. "What is an acceptable time to put Halloween decorations up outside of your house?" 2. "What do you think God means by being generous with the poor?" 3. "If you were me (Late 30s, mom, corporate professional, volunteers outside of work, tries to have a social life, needs time to also do self care), how would you structure your day from the time you wake up to the time you go to bed for optimal health, mental wellbeing, family time, spirituality, and social activities?" 4. "How many items are on the Taco Bell menu?" 5. "If you were going to try everything on the Taco Bell menu between now and the end of the year but didn't want to get more than 2-3 items at a time, how would you do it?" Friends, I think I've mastered this whole thing?! Follow me for more life (and career) advice... ;) #LinkedInConvos #AI #Content #Communications #CommsProfessional #Writer

Stop wasting hours sending cold messages. Here’s a 3-step, writer-tested formula that actually gets replies. I’ve done outreach for founders, creators, and leaders. And I know what makes people respond. Most messages fail because they’re: ❌ Boring ❌ Vague ❌ Too self-promotional ❌ Too long Here’s the fix: 1) Hook with relevance. Why now? Why them? People respond when it feels personal + timely. ✅ Reference a post they shared ✅ Tie it to an industry trend ✅ Show you understand their world Not: “I’d love to connect.” Yes: “I saw your post on green tech and loved how you blended AI into it.” 2) Anchor with credibility.  Earn trust fast. Drop one quick proof you’re worth engaging with. ✅ “Quick one, I help 20+ founders grow personal brands” ✅ “Built a 100k+ audience in [niche]” ✅ “Spoke at [event/conference]” Keep it one line. No life story. 3) Close with simplicity. Make the next step clear. ✅ Suggest a short chat ✅ Share 1 useful resource ✅ Ask 1 clear question Not: “Let me know if you’re interested.” Yes: “Would you be open to a 10-min chat next week?” Keep your message under 5 lines. One message = one clear purpose. Respect their time.  Make it easy to reply. PS: What’s your biggest cold message struggle? Drop it in the comments 👇 🔁 Share this with your network. ✅ Follow me, Tashmeet, for more writer-tested frameworks.

Most people think building a brand is all about finding who you serve… but it’s just as important to know who you don’t serve. This is called your Anti-Target Audience. If you’re a coach for beginners, advanced experts aren’t your people. If you help entrepreneurs, corporate employees climbing the 9–5 ladder might not resonate. Getting clear on who’s not your audience saves you from creating content that confuses, waters down your message, or attracts the wrong followers. And here’s a bonus tip that people literally pay hundreds of dollars to learn (but I’ll give you for free): To understand the exact words your audience uses, just ask ChatGPT something like: “What kind of words would your target audience use?” And you instantly get a list of real phrases, keywords, slangs that you can plug into your content. This makes your content sound like it’s speaking directly to them. If you want to dive deeper, I break this down step by step in my latest YouTube video, including journaling prompts, examples, and how to actually use ChatGPT for market research. 👉 Watch it here: https://lnkd.in/gNUJTPkg