View profile for David Masterman

Executive Creative Director at VCCP

After more than a year in secrecy, yesterday we revealed Daisy to the world. An AI pensioner who scams the scammers. She’s already wasted thousands of hours of scammers’ time. And while they’re patiently trying coerce Daisy, they can’t be scamming real people. It’s an absolute joy to be a part of something so thoroughly worthwhile. We’re over the moon with the reaction, thank you ITV, BBC, Sky, The Sun, The Times and everyone else for giving Daisy so much coverage. Top job Ben Hopkins & Morten Legarth for dreaming it up and bringing her to life. James Lucking-Pham & Filipe Birck for developing her rather dark personality. Gabriele Lanzafame Pip Seymour-Judd for carrying a dozen burner phones until we were up and running. Alex Dalman Jonathan Andrews Helena Chaplin Michael Sugden Olivia Packshaw Jenny Nichols. VCCP Girl&Bear. And a massive thank you to the O2 (Telefónica UK) gang for having the faith. Erin Hayward Rachael Courtney Luke Stallard Simon Valcarcel Rachel Swift

Kevin Noble

The Gate London / CSD

10mo

Brilliant Dave.

Rob Porteous

Integrated Creative Director/Writer/Concept Creator

10mo

Excellent idea that will do good. Top work.

Helen Hadfield

MD, Owner and Executive Producer at Snapper Films

10mo

Clever funny and worthwhile !!that’s some idea ! Many well deserved congrats !

Kevin Meyer

Brand and Marketing Manager | Consumer-Centric Diagnosis & Data-Driven Strategy | Improving Targeting, Positioning, Product & Pricing to Grow Revenue, Brand Equity & Pricing Power | Cross-Functional Leader

10mo

This is amazing! Can people in the US report scam numbers?

Lisa Clarke

Executive Director at MSCI Inc.

9mo

Incredible! Utterly marvellous! Well done David Masterman 👏 👵 💗

Jonathan Terry

Managing Director, Brand activation & Experiential

10mo

You may now collect your awards.

Jason Berry

Creative Director & Copywriter

10mo

Great stuff. Deserves the praise.

Matthew Charlton

CEO at Brothers & Sisters, UK creative agency and world leader in Entertainment and Sport strategy and creative.

10mo

Well done. Love it

James Bagan

Associate Strategy Director at McCann Worldgroup

10mo

Love this Dave & team. Brilliant.

Mike Besant MBA CMgr

I deliver benefits, operational efficiency and improve performance.

10mo

Love this, i have an AI regularly emailing me called Michael Knight.I spotted it when i asked him how Kit was and he just started again. Kit ( the OG of AI) would never have been so easily put off.

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