IALD bylaws: Balancing design and sales in lighting industry

“Sales may be the key to the elevator. But remember, it goes both directions.” David Burya takes a deep dive into the new IALD bylaws, exploring the delicate balance between lighting design and product sales. He discusses the potential risk of blending the two. Lighting legend Paul Gregory also weighed in on this article, offering his perspective on what designers face when navigating both roles. Read the full article here ➡️ https://lnkd.in/eHaNM8bb #Lighting #LightingDesign #IALD #LightingIndustry

David Burya

Principal & CSO of Tirschwell & Co. Lighting Design

2w

Thanks to Ken, a trusted guide! 🙂

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