Like most things in life, Downtown is even better with ice cream. We were glad to celebrate the grand reopening of Sub Zero Nitrogen Ice Cream at 44 Front Street earlier this week. Small businesses like this one play a key role in making Downtown a more vibrant, welcoming place, and we’re always proud to cheer them on. Plus, Sub Zero is now open daily until 10 pm. These extended hours are essential as we keep working together to make our city center an 18-hour destination district. If you haven’t been yet, stop by today, support this local business, and experience ice cream made fresh before your eyes! (Our Program Coordinator and resident ice cream aficionado, Alex Monaco, recommends the pistachio.) #DowntownWorcester #SupportLocal #WorcesterMA #SmallBusiness