Drew Benvie’s Post

What Is Bluesky? Everything to Know About the X (Twitter) Competitor   As social media users seek alternatives to X (formerly Twitter), Bluesky has emerged as a promising decentralized platform offering more user control and transparency. Here’s what professionals should know about this rising competitor.   What Is Bluesky? Bluesky is a decentralized social network founded by former Twitter CEO Jack Dorsey in 2019. It operates on the AT Protocol, allowing users to move across different servers without losing data—similar to how email providers (Gmail, Outlook) interoperate.   Key Features ✅ Decentralized Control – Unlike X, Bluesky isn’t owned by a single entity. Users can choose or even host their own servers ("personal data sovereignty"). ✅ Algorithmic Choice – Users can customize their feeds with open algorithms, reducing reliance on a single recommendation system. ✅ No Ads (For Now) – The platform is currently ad-free, focusing on a cleaner user experience. ✅ Invite-Only Growth – Bluesky is gradually expanding, requiring invite codes to join, which has helped manage growth and maintain community quality.   How Does It Compare to X (Twitter)? 🔹 Ownership: X is centralized under Elon Musk, while Bluesky is community-driven. 🔹 Monetization: X relies on ads and subscriptions; Bluesky is exploring sustainable models without ads. 🔹 Moderation: Bluesky allows server-specific moderation rules, giving users more control.   Why Should Professionals Care? ·        Networking: Early adoption could offer branding opportunities in a less crowded space. ·        Data Ownership: Decentralization reduces risks of sudden policy changes or bans. ·        Innovation: Bluesky’s open-source approach could shape the future of social media.   The Bottom Line Bluesky is still evolving, but its focus on user autonomy, transparency, and customization makes it a compelling alternative for those rethinking their social media presence. Would you join Bluesky? Share your thoughts in the comments! 👇 #SocialMedia #TechTrends #Bluesky #DigitalTransformation    

Twitter (now X) promises speed, but does it really deliver business growth? It’s the perfect place to share quick thoughts, join conversations, and build visibility. But sometimes it feels like trying to deliver a keynote speech in the middle of a shouting match. You share valuable insights, but they vanish in seconds under the noise of breaking news, celebrity drama, and trending memes. If you don’t post multiple times a day, you’re forgotten.  If you post too much, you’re drowned out. The balance feels impossible and can be a tiresome practice, especially if you’re juggling business and marketing. And even when you do everything right, the platform decides who sees you. Shadow-banning and algorithm shifts mean your thoughtful, well-researched posts can go unnoticed, while clickbait goes viral. Add in fake engagement and bots. For a business owner, consistency and clarity matter. But X offers neither. It feels like standing on a busy highway, holding up a sign, hoping someone slows down long enough to read it, knowing they probably won’t. That’s why you need to Own Your M.E.D.I.A exists. Instead of building on platforms that control your reach, you learn how to own your website, email list, and customer relationships. That’s where your real influence lives, not in a feed that forgets you in five seconds. So take control of your growth by getting access to your copy of Own Your M.E.D.I.A today: ownyourmedia.com.au. #ownyoumedia #livelongdigital #BestSellerAmazon

With about 35 million users across the globe, X’s (formerly Twitter) rival Bluesky Social seems to be upping the social media game. Have you heard of it yet? 🤳 This great interview by Kate Knibbs at WIRED with Jay Graber sheds light on social media and communities, Web3 tech and open protocols, creators and ads, freedom of speech and freedom of reach. Read in full: https://lnkd.in/gtfv2Btu 💬 ”I like seeing a new technology emerging, and asking, What can you do with this?” 💬 ”We’re evolving social media that was based in centralized companies into something that is open and distributed.” 💬 ”I think ads eventually, in some form, work their way in, but we’re not going to do ads the way traditional social apps did.” 💬 ”We’ve heard from large news organizations that Bluesky has better click-throughs and better subscription rates.” 💬 ”Social media is how we get our news, it’s how we get informed, and if you can make control of that democratic, pluralistic, and open, I think that will translate down the road to more democratic social structures.” #web3 #network #socials

How to get your Tech or Web3 startup to Dominate Twitter 🪖 If you have been in crypto for sometime then you know Twitter is the Holygrail of web3. It's where all the Alpha is, where the Top Gs hang out. If your project has dominated Twitter, half the marketing has already been done (Think kaito) Over the past few months, I have created content that got tens of thousands of impressions and engagement for crypto brands I have worked with. Here are some strategies to boost your reach and engagement on Twitter (X) 1️⃣. Research your Audience To create content that gets engagement, you must know the kind of content your audience can vibe with. Every business has its ideal audience, every content that rolls out of the business's socials needs to tailor to the audience's needs. This could be educational, entertaining or inspiring content. Posting too much promotional content might reduce the connection you have with your audience. Your content should also solve their problems, answer their questions, and remove any objections they have towards your product. 2️⃣. Post frequently Twitter is a Text focused platform, and that means people can post as much as possible, making it one of the most content heavy platforms.. Almost every creator I know has tweeted hundreds if not thousands of times. It’s a high-volume game. Twitter rewards frequency and consistency. Post more, as much as possible but ensue its quality else it can hurt your brand. 3️⃣. Engage immediately Another metric Twitter rewards is engagement. Engaging as early as possible with your audience after posting pushes the content faster so the algorithm can tell it that the content is of high quality. 4️⃣. Be mindful of posting times One last thing to take note of… Timing! You should take note of the time your target audience is most active. This can only be done through testing. For every client I work with, I test out different posting times and stay consistent with the one that performs best based on Data And that is it! Test these strategies and you will see an improvement in your content engagement and overall reach. If you own a business and would like to grow on Twitter, Dm me let’s take your socials to the next level. #web3socialmediamanager #web3marketer #web3socialmediagrowth

Twitter vs Threads: The Social Media War You Didn’t Know You Were Watching Ever feel torn between platforms while scrolling? You’re not alone. The rivalry between Twitter (X) and Threads isn’t just about apps; it’s about the future of online interaction. Here’s what’s happening: Twitter remains the hub for breaking news, viral content, and fast-moving conversations. Daily engagement may be shifting, but its cultural relevance is still unmatched. Threads is carving out a niche for calmer, community-focused engagement, leaning on Instagram integration to attract users who value thoughtful connections over chaos. The bigger picture? Social media isn’t about one winner anymore. Users and creators are fragmenting across multiple platforms, choosing spaces that fit their goals, whether that’s immediacy or curated communities. So, which platform should you use? Need real-time updates & trends? X. Want structured, positive engagement? Threads. Brand-safe environment? Threads. Key takeaway for professionals: Success today isn’t about choosing a single platform; it’s about adapting to multiple networks, experimenting with formats, and knowing where your audience feels most alive. When it comes to X vs Threads, maybe the real winner is flexibility. Are you ready to embrace both worlds? Read the full blog here: https://lnkd.in/gC8_k_my #SocialMediaStrategy #DigitalMarketing #Twitter #Threads #CommunityEngagement #SocialMediaTrends #UrbanEraMarketing

This news will give you FOMO, for sure.. When Meta launched Threads in July 2023, I rolled my eyes and thought, "Who's going to bother switching from Twitter?" I still haven't joined. But these numbers just made me do a double-take → Threads users spend 21 minutes/day on the platform → X users spend 18 minutes/day → Despite X having 2x more users (941M vs 439M MAU) → Threads session length: 190 seconds vs X's 150 seconds This isn't just user growth - this is attention capture. But here's what blew my mind: LinkedIn users spend just 51 minutes per MONTH vs Threads' 21 minutes per DAY. That's a 12x difference in daily engagement! Even though LinkedIn has the highest engagement rate among all platforms at 6.5%, people are spending way more time on Threads per session. This reveals something fascinating about platform psychology - professional networks optimize for engagement quality, but conversation platforms are winning the time-spent battle. Threads has achieved something remarkable - superior engagement quality, not just quantity. Users stay longer per session rather than just scrolling faster. Zuckerberg released Threads when Twitter was having problems, making it easy for Instagram users to join. Instead of just trying to get lots of users like his competitors, he focused on keeping people engaged and strengthening his whole network of apps. And the result? Threads hit 400M monthly users faster than any social platform in history. That's not luck - that's the result of great execution. I've been thinking about this a lot lately - the platforms we initially brush off often end up becoming major industry disruptors. This happened with X and Reddit as well. Now, many people don't quite understand that platform, but it is a great source of info, and great minds are more active there. Are you seeing similar patterns in the industry? I am curious P.S. - Yes, I'm probably finally going to join Threads after writing this post.

𝗪𝗵𝗮𝘁 𝗧𝗵𝗿𝗲𝗮𝗱𝘀 𝗧𝗮𝘂𝗴𝗵𝘁 𝗨𝘀 𝗔𝗯𝗼𝘂𝘁 𝗛𝘆𝗽𝗲-𝗗𝗿𝗶𝘃𝗲𝗻 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 Threads hit 100 million users in five days. …And then 80% of them 𝘨𝘩𝘰𝘴𝘵𝘦𝘥. This isn’t a Threads post. It’s a hype lesson. Brands (and platforms) still believe virality = longevity. But speed without stickiness is just noise in fast-forward. Here’s what Threads got wrong—and what marketers can learn from it: ⚡️ Launch was too big, too fast → Everyone joined. No one knew what to do next. 📉 No real value or differentiation → It felt like Twitter, just with better manners. 💤 Lack of retention strategy → You can’t build community with copy-paste prompts and empty timelines. The real takeaway? 𝗛𝘆𝗽𝗲 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗵𝗮𝗯𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗹𝗮𝘀𝘁. You need value, feedback loops, and a reason for users to return after the dopamine wears off. At Adaptive, we build campaigns that don’t just get attention, they earn commitment. What’s a launch you remember that nailed both the hype and the follow-through? #ProductMarketing #LaunchStrategy #DigitalTrends #GrowthLessons #MarketingCaseStudy #AdaptiveIntelligence

🚀 Excited to announce my latest creation: the "X Tweet Scraper Workflow" that transforms how you collect and analyze Twitter content! Ever spent hours manually scrolling through Twitter trying to gather relevant posts for research or competitive analysis? I've been there too, which is why I built this automation solution. 🔍 What it does: This workflow automatically scrapes, collects, and organizes Twitter/X content based on your specific search parameters - all without coding knowledge! ⚙️ Here's how the magic happens: 1. You activate a simple manual trigger 2. The system sends your search parameters via Apify POST HTTP request 3. It scrapes all relevant Twitter/X content matching your criteria 4. A wait node gives processing time for best results 5. An Apify GET HTTP request retrieves your data 6. Up to 25 tweets automatically populate into your Google Sheet 💼 Who needs this? • Marketers tracking campaign mentions or competitor activity • Researchers collecting social data for analysis • Content creators seeking inspiration or audience insights • Social media managers monitoring brand conversations ⏱️ The benefits are game-changing: • Hours of manual work reduced to minutes • Consistent data collection without the endless scrolling • Structured data ready for analysis in Google Sheets • Scalable process that works while you focus on strategic tasks I built this to solve my own frustrations with Twitter data collection, and it's transformed my workflow completely. Curious about implementing something similar for your work? Drop a comment below if you'd like more details on the setup or have questions about customizing it for your specific needs! #Automation #TwitterScraping #Workflow #DataCollection #SocialMediaTools #ProductivityHack #NoCode #DigitalMarketing

Everyone wants “viral” X (Twitter) threads, but nobody talks about the copy-paste tactics that usually flop. It’s tempting to start with shocking stats or to thread “value bombs.” Seen tons of templates promising followers overnight. Yet, without story, trust, and conversation, even the cleverest thread gets lost. Here’s what always works in my experience: 👉 Lead with a hook, not a headline make them feel something. 👉 Break down a real experience or lesson in simple, punchy tweets. 👉 End with a strong CTA invite comments, not just retweets. Shortcuts? They show. But authenticity still wins. What formula’s working for you and what never does? Let’s debate. #twitterthreads #xplatform #contentstrategy