Data Axle research: Consumers want personalized health insurance with trust and control.

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Recent research by Data Axle #PoweredbyDynata reveals there’s growing demand for personalization across health insurance but also clear expectations about how it’s done. Key takeaways: 📌 Personalization is now expected across benefits, coverage and communications. 📌 Trust and consent are crucial. Consumers are willing to share certain types of health, lifestyle or behavior data, but only if they understand the benefit, know what will be done with it and have control. 📌 There are generational differences. Younger cohorts tend to be more digitally comfortable, more open to data sharing and embrace AI/automation more readily. Older cohorts tend to want simplicity, control, clarity, and consistency. 📌 AI is seen as both promising and risky. It’s welcomed for its potential to improve recommendations and experience, but people want transparency, human oversight, and opt-out options. Consumers want technology that works for them, not on them. For insurers, the opportunity lies in getting personalization right – not just as a tech upgrade, but as a trust-building strategy. #insurance #healthinsurance #healthdata

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