EMARKETER’s Post

📈: Very excited to announce the launch of our inaugural EMARKETER ad spending benchmark series for #Brazil and #Mexico! These reports offer a detailed look at how advertisers are allocating budgets across devices, formats, and channels—including retail media and brand-new forecasts for CTV and social media ad spending. 🔎 Some key developments: —The ad market will see steady growth in 2025 and beyond. —Digital will drive that growth, fueled by double-digit gains in social media, retail media, and CTV. —Display formats will dominate digital ad spending. —The old media guard is losing ground to digital-native competitors. Link to both reports in the comments section below. Stay tuned for our deeper dive into Latin America's retail media ecosystem later this month :).