How to sell cybersecurity as an investment for SMBs

Why do so many SMBs see cybersecurity as an expense instead of an investment? Because MSPs aren’t positioning it the right way. 🔍 60% of SMBs go out of business within 6 months of a cyberattack (Inc). Instead of selling cybersecurity as a service, position it as: ✔️ A revenue protector (prevents costly downtime & fines) ✔️ A trust builder (customers expect security) ✔️ A competitive advantage (compliance & risk reduction) 💡 Want to shift your sales narrative? enCircle helps MSPs elevate their cybersecurity positioning. Let’s talk! #CyberSecurity #MSP #ManagedSecurity #RiskManagement #MSPSales #CISO #CyberResilience #BusinessContinuity #TechSales #DataProtection #MSPMarketing #CIO #ITConsulting #CyberRisk #enCircleMarketplace

💰 $4.88 million. That’s the average cost of a data breach in 2024—a 10% increase year over year. This isn’t just a technical issue—it’s a strategic and financial risk that affects every level of the organization. From reputational damage to operational disruption, legal exposure to customer trust, the true cost of a breach goes far beyond numbers. 🔐 In today’s threat landscape, cyber resilience is not a luxury—it’s a core business priority. ✅ Are your systems, people, and processes ready? ✅ Is cybersecurity embedded in your strategy—not just your IT department? Because the cost of doing nothing is getting higher every year. #CyberSecurity #DataBreach #RiskManagement #CyberResilience #CISO #Leadership #Infosec #DigitalTrust #BusinessContinuity #ExperienceMatters

"Cybersecurity isn’t just a technical issue." In my conversation with Luke Irwin, he made a powerful analogy: 𝐈𝐓 𝐚𝐧𝐝 𝐜𝐲𝐛𝐞𝐫 𝐚𝐫𝐞 𝐜𝐨𝐮𝐬𝐢𝐧𝐬, 𝐧𝐨𝐭 𝐭𝐰𝐢𝐧𝐬. They might work side-by-side, but cybersecurity requires its own specialist skill set. This is especially so when framed through governance, leadership, and culture. For executives and boards, this isn’t optional. Under the Corporations Act, you have an obligation to consider cyber risk as part of your overall risk portfolio. And it’s not enough to say “we’re covered.” You need evidence that your frameworks, policies, and controls are actually working. What really stood out was Luke’s perspective on right-sizing cybersecurity: 👉 Banking-grade security on a 10-person SMB is overkill. 👉 But as you scale, so too must your security posture. It’s about matching governance, risk, and compliance to your organisation’s size, maturity, and risk profile so security enables growth instead of stifling it. #cybersecurity #fractionalCISO #virtualCISO #vCISO #riskmanagement #cyberresilience #governance #TechExecInsights

🏢 Why Cybersecurity Matters in Every Organization Cybersecurity is no longer just an IT concern — it’s a business imperative. For organizations of any size, one breach can mean: ⚠️ Financial loss ⚠️ Reputational damage ⚠️ Operational downtime ⚠️ Legal & compliance risks Strong security practices like EDR (Endpoint Detection & Response) and DLP (Data Loss Prevention) help organizations: ✅ Protect sensitive data ✅ Maintain customer trust ✅ Ensure compliance ✅ Safeguard business continuity In today’s digital-first world, cybersecurity is not just about defense — it’s about enabling safe growth and innovation. #CyberSecurity #BusinessContinuity #EDR #DLP #DataProtection #Leadership

𝗪𝗮𝗶𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝗯𝗿𝗲𝗮𝗰𝗵 𝘁𝗼 𝗶𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆 𝗶𝘀 𝗮 𝗰𝗼𝘀𝘁𝗹𝘆 𝗺𝗶𝘀𝘁𝗮𝗸𝗲. Cybersecurity is a 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗲𝗻𝗮𝗯𝗹𝗲𝗿, not just an 𝗜𝗧 𝗰𝗼𝗻𝗰𝗲𝗿𝗻. Too many organizations still treat security as a 𝗰𝗼𝘀𝘁 𝗰𝗲𝗻𝘁𝗲𝗿—only prioritizing it when something breaks. But the reality is clear: a single 𝗯𝗿𝗲𝗮𝗰𝗵 can cost more than years of 𝗽𝗿𝗼𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻. Proactive cybersecurity delivers: ✔️ 𝗣𝗿𝗼𝘁𝗲𝗰𝘁𝗶𝗼𝗻 of revenue, reputation, and customer trust ✔️ 𝗖𝗼𝗺𝗽𝗹𝗶𝗮𝗻𝗰𝗲 with regulations and industry standards ✔️ 𝗥𝗲𝗱𝘂𝗰𝗲𝗱 𝗱𝗼𝘄𝗻𝘁𝗶𝗺𝗲 and operational resilience ✔️ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝘃𝗲 𝗮𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲 through trustworthiness As leaders, the question isn’t “𝗖𝗮𝗻 𝘄𝗲 𝗮𝗳𝗳𝗼𝗿𝗱 𝗰𝘆𝗯𝗲𝗿𝘀𝗲𝗰𝘂𝗿𝗶𝘁𝘆?” but rather “𝗖𝗮𝗻 𝘄𝗲 𝗮𝗳𝗳𝗼𝗿𝗱 𝘁𝗵𝗲 𝗰𝗼𝗻𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲𝘀 𝗼𝗳 𝗻𝗼𝘁 𝗵𝗮𝘃𝗶𝗻𝗴 𝗶𝘁?” 𝗜𝗻𝘃𝗲𝘀𝘁 in prevention. 𝗕𝘂𝗶𝗹𝗱 resilience. 𝗣𝗿𝗼𝘁𝗲𝗰𝘁 your future. #CyberSecurity #CISO #BoardLeadership #RiskManagement #BusinessContinuity

In many organisations, cybersecurity still only reaches the boardroom after a breach or audit failure. By then, the damage is done Cybersecurity isn’t just a technical function, it’s a business enabler The question isn’t “What’s our firewall policy?” but “What’s our risk appetite and resilience strategy?” Some ways I’ve seen security teams get real traction at the board level: 1⃣ Speak risk in financial terms, show potential loss, downtime, or regulatory impact 2⃣ Link security metrics to business goals, uptime, trust, customer retention 3⃣ Use plain language, avoid acronyms and tech jargon that alienate decision-makers 4⃣ Focus on resilience, not just prevention, boards respond well to recovery planning Cyber is now a business conversation, not just an IT one 👉 How often does your board discuss cybersecurity strategy, and who leads that conversation? #CyberSecurity #BoardLeadership #CIO #RiskManagement #BusinessStrategy #ITLeadership

🔒 Cybersecurity is No Longer Optional for SMEs In today’s environment, even a few hours of downtime can mean lost revenue, damaged reputation, and shaken customer trust. The challenge? SMEs don’t always have a full-time CISO. IT covers the basics, but OT and compliance are left exposed. Attacks are increasingly targeting smaller firms because attackers know defenses are thin. This is where ACH Solutions steps in. We provide Fractional vCISO and Cybersecurity Consulting—giving SMEs the same level of protection that large enterprises enjoy, but with flexible engagement models that fit your scale. With 17+ years securing critical operations, including manufacturing plants, I’ve seen first-hand how the right strategy prevents costly incidents before they happen. 👉 If you’re leading an SME and wondering how to: Secure your OT and IT systems without slowing business, Meet compliance expectations, Build resilience without the cost of a full-time security team. Let’s connect. DM me or reach out at services@achsol.com. #SME #CyberSecurity #vCISO #OTSecurity #Resilience #RiskManagement https://lnkd.in/d6gcFq8p

Cybersecurity is no longer just an IT problem; it's a core business risk. We break down the 3 biggest modern threats facing businesses in the APAC region—and the strategic shifts you need to make to build a truly resilient defense. Swipe through the slides to see the full breakdown. ➡️ #Cybersecurity #B2BTech #RiskManagement #APAC #DigitalTransformation #BrilliantInnoTech

Every CISO knows the pain of budget season.
Explaining why security matters… only to hear:
 “Can’t we cut this?” or “Isn’t that just IT’s job?” Boards don’t buy fear.
They buy business value. ➡️ Show them how security protects revenue, reduces downtime, and avoids multi-million dollar fines. 
➡️ Use real evidence (continuous validation, risk quantification, ROI).
 ➡️ Translate cyber risk into dollars, growth, and compliance. When security is framed as a business enabler, budget approvals follow. Article: https://lnkd.in/gzjwSKwf #Cybersecurity #CISO #Leadership #BudgetApproval

🚨 Cybersecurity is no longer just a CISO problem—it’s a boardroom responsibility. New regulations (NIS2, DORA, SEC cyber disclosure rules, Cyber Resilience Act) are making it clear: ✅ Boards and executives must prove active oversight ✅ Disclosure timelines are shrinking (as little as 4 business days) ✅ Personal liability is becoming a reality The debate isn’t if boards are accountable, but how far liability extends—and whether directors have the tools to meet expectations. At AccessIT Group, we help organizations: 🔹 Build board-level cyber risk frameworks 🔹 Conduct tabletop exercises and incident response rehearsals 🔹 Assess supply chain/vendor risks 🔹 Align governance with regulatory expectations Cyber resilience starts at the top. Is your board prepared? #Cybersecurity #RiskManagement #Governance #CISO #BoardAccountability AccessIT Group