Apple's AI-powered answer engine: How to stay ahead in search

📢 Industry Update: AI Search is Resetting the Rules (Again) Business owners, if you’re feeling overwhelmed by the nonstop changes in search—you’re not alone. This week, two major updates dropped that will reshape how customers find and choose your business: 🍏 Apple’s “World Knowledge Answers” Launching in 2026, Apple is rolling out an AI search engine integrated into Siri, Spotlight, and Safari. It won’t just show links—it will deliver summarized, conversational, and multimodal answers (text, images, video, local). For businesses, that means Apple devices (used by millions globally) will become a new front door to visibility—beyond Google. 🔍 Google’s AI Mode: The New Default Google is close to making AI Mode the default search experience. That means instead of “ten blue links,” users will get AI-powered summaries, query expansions, and multimodal results by default. If your business isn’t optimized for this shift, you risk disappearing—even if you were ranking page one just months ago. ⚠️ What This Means for You Visibility is no longer enough. AI search engines weigh validation—proof of your expertise, authoritativeness, and trustworthiness (EEAT). Content must be restructured. AI prefers schema, topic clusters, and multimodal content it can “understand.” Search is everywhere. From Siri to Google to ChatGPT—your buyers expect answers across every platform, instantly. 💡 The Hard Truth Keeping up with this change is tough. You can try to DIY (read articles, patch together tactics, and test endlessly)… Or you can delegate to a team that lives and breathes AI SEO daily. At Iffel International, our AI SEO2Sales™ process is built exactly for this reset—helping businesses prepare for growth, M&A, exits, or restructuring by making sure you’re both visible and validated across all AI search platforms. 🚀 2026 isn’t far away. The businesses that adapt now will own the advantage. 👉 If you’re ready to secure your place in this new search era, let’s talk. #AISEO #AIOverviews #GoogleAIMode #AppleAI #SearchEverywhereOptimization #BusinessGrowth #ExitPlanning #MergersAndAcquisitions #HemaDeyChannel

🚨 Google just dropped 13 AI tools at I/O in 2025 —and they’re not experiments. They’re live. At Google I/O, Sundar Pichai unveiled 13 major AI updates—and they signal a clear shift: Google is positioning itself as the operating system of the AI era. Nano Banana is taking image generation to the next level, killing Photoshop 😲 Here are the highlights: 1️⃣ Try-On AI for Shopping – See how clothes fit on your body before buying. 2️⃣ AI Search Tab – A new search experience that feels more conversational and contextual. 3️⃣ Search That Takes Action – Not just links—direct actions like booking flights or reservations. 4️⃣ Gemini in Chrome – Real-time explanations and comparisons, right inside the browser. 5️⃣ Gemini as a Personal Assistant – From real estate searches to scheduling visits. 6️⃣ AI Agents Collaboration – Multiple AI tools working together, even across platforms. 7️⃣ Project Mariner – An AI that uses the internet like a human—clicking, scrolling, and filling forms. 8️⃣ Jules (for Coding) – From writing code to debugging and explaining it clearly. 9️⃣ Imagine 4 – Highly realistic image generation with near-perfect detail. 🔟 Flow (for Filmmakers) – Storyboards, camera angles, and full cinematic scenes from text prompts. 1️⃣1️⃣ Lyria (for Music) – End-to-end music creation, including vocals and instruments. 1️⃣2️⃣ AI XR Glasses – Live translation, navigation, and memory recall through wearable tech. 1️⃣3️⃣ Google Ultra Plan – Unified access to all of these capabilities. What this means: These aren’t experimental demos. They’re functional tools rolling into Google’s ecosystem, designed to make AI less of an add-on and more of an integrated layer across daily life and work. For businesses and professionals, this raises important questions: How will “search that takes action” change customer acquisition? What happens when AI agents can seamlessly collaborate across platforms? How do creative industries adapt to tools that can generate film, music, and imagery at production quality? The pace of AI innovation is accelerating—but what’s most striking is Google’s strategy: integration at scale. 👉 Which of these 13 updates do you think will have the most immediate impact in your industry? #GoogleIO #ArtificialIntelligence #FutureOfWork #Innovation

Google Pixel has been steadily raising the bar when it comes to meaningful AI-driven features, and the latest update is a strong step forward. ➡️We already know how popular Call Screen has been, giving users more control during live calls. Now, Google is taking it further with “Take a Message.” ✅This new feature in the Phone app provides real-time transcripts for missed or declined calls, ensuring you never miss important details. ➡️What makes it even more powerful is how AI steps in to identify next steps from the message itself, offering smarter, context-aware assistance. ✅This update also integrates with Call Notes, making it easier to keep track of conversations and follow-ups. ➡️It’s another example of how AI is being applied in practical, everyday scenarios, helping us stay connected, save time, and focus on what really matters. Innovation like this is what keeps Pixel ahead in redefining user experience. #ai #tech #founder #cofounder #linkedin #google

Excited to announce the launch of Iris 🎉 the first AI Agent built for Apple Ads and ASO. Iris gives expert, revenue-focused insights in seconds - delivered right in Slack. Think instant visibility into overspending and ROAS fixes, early alerts when competitors bid on your terms, geo-specific keyword opportunities, and daily performance benchmarks without waiting on reports. It’s not just another tool - it’s a faster, smarter way to work. Thrilled to see Iris out in the world! 🔗 Take a look: https://hubs.ly/Q03Fzcj10 #AI #AppleAds #MobileMarketing #AppGrowth #AdTech

👖 See what clothes look like on you before you buy, powered by Google AI. Google just rolled out a new AI Try-On Tool in Search Labs (U.S.), letting you test how clothes look on real people before making a purchase. This isn’t just online shopping, it’s a step toward personalised retail, where AI removes the guesswork and bridges the gap between physical and digital stores. 🛍️ What it means: Fewer returns, more confidence. Realistic previews of diverse body types. A faster, smarter shopping experience. AI isn’t just changing how we work, it’s changing how we wear. 🔹 Follow AIPOOOL to Stay Ahead in the Race of Tech & AI 🚀 📩 Subscribe to our newsletter on LinkedIn 🔗 https://lnkd.in/gnUKzght #AI #Google #Shopping #Ecommerce #Retail #Innovation #Future #aipoool #business #technology #smart #Google

The latest 𝘈𝘐 𝘳𝘦𝘱𝘰𝘳𝘵 from 𝘢16𝘻 reveals how the global AI chatbot race is heating up and 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗚𝗲𝗺𝗶𝗻𝗶 and 𝘅𝗔𝗜’𝘀 𝗚𝗿𝗼𝗸 are making serious gains on 𝗖𝗵𝗮𝘁𝗚𝗣𝗧’s longstanding lead. 𝘞𝘩𝘢𝘵’𝘴 𝘩𝘢𝘱𝘱𝘦𝘯𝘪𝘯𝘨 𝘪𝘯 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵? For the 𝗳𝗶𝗳𝘁𝗵 𝘀𝘁𝗿𝗮𝗶𝗴𝗵𝘁 𝗿𝗲𝗽𝗼𝗿𝘁, 𝘊𝘩𝘢𝘵𝘎𝘗𝘛 𝘳𝘦𝘮𝘢𝘪𝘯𝘴 𝘵𝘩𝘦 𝘵𝘰𝘱 𝘈𝘐 𝘢𝘱𝘱, but competitors are gaining ground quick. Google saw four key products enter the top generative AI list Gemini, AI Studio, NotebookLM, and Google Labs each now tracked separately for more precise growth analytics. Gemini has become the #2 AI app on both mobile and web, closing the gap to ChatGPT, especially among Android users. Grok, meanwhile, moved from a platform-exclusive tool to over 20 million monthly active users jumping by 40% after releasing Grok 4 this July. On the web, it’s now ranked fourth, and even No. 23 on mobile a rapid ascent for an app that wasn’t stand-alone until late 2024. 𝘞𝘩𝘰 𝘦𝘭𝘴𝘦 𝘪𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘨𝘢𝘮𝘦? Meta AI sits further back due to some user privacy issues, while DeepSeek and Claude show mixed growth. Chinese companies (like Quark, Doubao, and Kimi) have entered the global top 20, reflecting the internationalization and localization trends in AI consumer apps. 𝘞𝘩𝘢𝘵’𝘴 𝘵𝘩𝘦 𝘵𝘢𝘬𝘦𝘢𝘸𝘢𝘺 𝘧𝘰𝘳 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴𝘦𝘴 𝘢𝘯𝘥 𝘶𝘴𝘦𝘳𝘴? The AI landscape is no longer dominated by a single player. Innovation, specialization, and global reach are shaking up the leaderboard bringing users more choice, and driving faster feature development across platforms. Businesses should watch how these top players evolve, not just in raw capabilities, but also in areas like privacy, compliance, and industry-specific offerings. 𝘞𝘪𝘵𝘩 𝘮𝘰𝘳𝘦 𝘰𝘳𝘪𝘨𝘪𝘯𝘢𝘭 𝘢𝘱𝘱𝘴 𝘦𝘯𝘵𝘦𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘮𝘢𝘳𝘬𝘦𝘵 (𝘢𝘯𝘥 𝘧𝘦𝘸𝘦𝘳 “𝘤𝘰𝘱𝘺𝘤𝘢𝘵” 𝘤𝘭𝘰𝘯𝘦𝘴), 𝘵𝘩𝘦 𝘱𝘢𝘤𝘦 𝘰𝘧 𝘳𝘦𝘢𝘭 𝘈𝘐 𝘪𝘯𝘯𝘰𝘷𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘪𝘯𝘤𝘳𝘦𝘢𝘴𝘪𝘯𝘨 𝘰𝘧𝘧𝘦𝘳𝘪𝘯𝘨 𝘯𝘦𝘸 𝘰𝘱𝘱𝘰𝘳𝘵𝘶𝘯𝘪𝘵𝘪𝘦𝘴 𝘢𝘯𝘥 𝘳𝘦𝘲𝘶𝘪𝘳𝘪𝘯𝘨 𝘮𝘰𝘳𝘦 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘤 𝘥𝘦𝘤𝘪𝘴𝘪𝘰𝘯𝘴 𝘧𝘳𝘰𝘮 𝘭𝘦𝘢𝘥𝘦𝘳𝘴 𝘢𝘯𝘥 𝘶𝘴𝘦𝘳𝘴 𝘢𝘭𝘪𝘬𝘦. #AITrends #Chatbots #ArtificialIntelligence #TechInnovation #MachineLearning #DigitalTransformation

🚨 From Clicks to Crisis: The Google AI Disruption 🚨 The digital publishing landscape is undergoing one of the biggest transformations in recent years. With the launch of Google’s AI Overviews and AI Mode, users now get instant answers without ever clicking through to publisher websites. While this innovation improves user experience, it has left many publishers facing a severe traffic collapse—with some, like the Daily Mail, reporting up to an 89% drop in referral traffic. 📉 This raises important questions: 👉 How will publishers sustain their business when traffic vanishes? 👉 What new monetization models can emerge in an AI-first search era? 👉 Will licensing deals and strategic partnerships become the new lifeline for media companies? It’s clear: the way content is discovered, consumed, and monetized is being rewritten in real time. The challenge for publishers is not just surviving but innovating to thrive in this AI-driven landscape. 💡 My takeaway: Disruption always creates opportunities—for those who adapt fast. What do you think—will AI be the death of traditional publishing, or the spark for its reinvention? 🔥 #AI #Google #Publishing #DigitalTransformation #FutureOfMedia #ArtificialIntelligence #Innovation

🚨 From Clicks to Crisis: The Google AI Disruption 🚨 The digital publishing landscape is undergoing one of the biggest transformations in recent years. With the launch of Google’s AI Overviews and AI Mode, users now get instant answers without ever clicking through to publisher websites. While this innovation improves user experience, it has left many publishers facing a severe traffic collapse—with some, like the Daily Mail, reporting up to an 89% drop in referral traffic. 📉 This raises important questions: 👉 How will publishers sustain their business when traffic vanishes? 👉 What new monetization models can emerge in an AI-first search era? 👉 Will licensing deals and strategic partnerships become the new lifeline for media companies? It’s clear: the way content is discovered, consumed, and monetized is being rewritten in real time. The challenge for publishers is not just surviving but innovating to thrive in this AI-driven landscape. 💡 My takeaway: Disruption always creates opportunities—for those who adapt fast. What do you think—will AI be the death of traditional publishing, or the spark for its reinvention? 🔥 #AI #Google #Publishing #DigitalTransformation #FutureOfMedia #ArtificialIntelligence #Innovation

🔹 Google’s Gemini in Talks to Power Siri — Strategic AI Partnerships Shape Consumer Ecosystems Alphabet’s AI roadmap shifts from search dominance to ecosystem-scale intelligence, signaling a new era of platform convergence. 📊 AI Leadership Signals 🔹 Alphabet shares rose over 3% on Friday, on reports Apple is exploring Gemini AI integration for a revamped Siri. 🔹 Google’s Gemini remains a top performer in AI benchmarks, surpassing competitors in multimodal and conversational capabilities. 🔹 Talks come as Google faces scrutiny over its search dominance and prepares for a DOJ ruling that could reshape distribution deals. 🔹 Android integration and ecosystem depth strengthen Google’s positioning as a platform leader in AI-driven assistants. 🧭 Commercial Strategy Levers 🔹 This reinforces Alphabet’s role as a core AI infrastructure provider, shifting from search dominance to intelligence integration. 🔹 Strategic partnerships mitigate regulatory risk by expanding value creation beyond search monetization. 🔹 Multimodal Gemini capabilities create monetization opportunities across Android, Pixel, and third-party ecosystems. 🔹 Cloud and AI service expansion offers Alphabet leverage as Apple reevaluates its in-house AI roadmap. 👔 For GTM and Strategic Growth Leaders 🔹 AI partnerships between Apple and Google highlight the next phase of platform convergence, instead of platform isolation. 🔹 Consumer assistants are becoming intelligence hubs, opening cross-platform revenue opportunities. 🔹 Regulatory risk forces incumbents to redefine competitive advantage through innovation, not exclusivity. 🔹 This signals a shift from device-centric GTM strategies to AI-service-centered commercial models. 💬 Curious how AI platform partnerships like Google’s Gemini reshape value chains, regulatory strategy, and consumer engagement? Let’s connect. 🔹 Disclaimer: Personal views only. Not financial or investment advice. #Google #Alphabet #Gemini #Apple #AIModels #PlatformStrategy #GTMLeadership

Google Bolsters AI Offerings with Budget-Friendly Subscription and Veo 3 Upgrades🗞️ Google announced two significant updates to its AI portfolio this week, expanding access in emerging markets and enhancing its video generation capabilities. - Google launched a budget-friendly AI Plus subscription in Indonesia to broaden AI tool access. - The Veo 3 video generator now supports vertical 9:16 format, ideal for TikTok and Instagram Reels. - Veo 3 also offers 1080p resolution and reduced pricing at $0.40/second (Veo 3) and $0.15/second (Veo 3 Fast). - These updates aim to make AI more affordable and tailored for social media content creators. ♦️Why it matters: Google's dual focus on affordability and mobile-friendly AI tools could drive adoption in emerging markets and reshape content creation for social platforms. #Google #ArtificialIntelligence #Veo3 #AIPlus #SocialMedia #TechNews #Innovation