Erwin Arnold’s Post

Is “personalization” in B2B marketing dead? According to Gartner: ⚡ 61% of B2B buyers prefer a rep-free purchase experience ⚡ 73% actively avoid irrelevant outreach So what does that mean for us? Personalisation alone isn’t cutting it anymore. The real differentiator is AI-powered relevance. Showing up at the exact moment buyers want to engage. I’m curious, how are you weaving AI, intent data, or timing signals into your go-to-market? Are you ahead of the curve or still chasing personalisation? Drop me a note in the comments

AI-driven personalization: unlocking 3-5x upsell in B2B SaaS marketing. "One-size-fits-all" marketing died years ago, but many B2B SaaS companies still treat personalization as a nice-to-have rather than a revenue multiplier. The data is clear: AI-driven personalization doesn't just improve engagement—it directly impacts the bottom line by unlocking 3-5x higher upsell opportunities in existing accounts. The question isn't whether you should personalize, but how sophisticated your approach should be. 🚀 Surface-level personalization (inserting names, company details) barely moves the needle. The real magic happens when AI analyzes interaction patterns to identify specific pain points and usage gaps within each account, creating opportunities for targeted solution selling. Customer journey mapping powered by AI doesn't just track touchpoints—it predicts likelihood of expansion and recommends specific interventions that align with the customer's actual needs, not just your sales targets. 📊 The most effective B2B SaaS companies are implementing personalization engines that span both marketing and customer success, creating a seamless experience that drives wallet share growth. These systems don't just recommend content—they recommend the next best action for account teams. First Value Delivered (FVD) frameworks that prioritize demonstrating ROI early are seeing the strongest correlation with expansion revenue, especially when paired with AI tools that can predict which features will deliver the quickest wins for specific customer segments. How is your organization leveraging AI to personalize the B2B customer experience? What results are you seeing? Share below! #B2BSaaS #AIPersonalization #CustomerExpansion #customerexperiece

How to Use AI without losing trust in B2B Marketing Artificial intelligence has become deeply embedded within modern business. It’s the driving force across most industries, and marketing is no exception. #Marketing #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy #Branding #OnlineMarketing #MarketingTips #MarketingGoals #MarketingTools #SEO #Advertising #MarketingCampaign #EmailMarketing #MarketingPlan #MarketingIdeas #MarketingTrends #GrowthMarketing #PerformanceMarketing #InboundMarketing #LeadGeneration #B2BMarketing #MarketingAgency #ContentCreation https://lnkd.in/eyuV32wk

How to Use AI without losing trust in B2B Marketing Artificial intelligence has become deeply embedded within modern business. It’s the driving force across most industries, and marketing is no exception. #Marketing #DigitalMarketing #ContentMarketing #SocialMediaMarketing #MarketingStrategy #Branding #OnlineMarketing #MarketingTips #MarketingGoals #MarketingTools #SEO #Advertising #MarketingCampaign #EmailMarketing #MarketingPlan #MarketingIdeas #MarketingTrends #GrowthMarketing #PerformanceMarketing #InboundMarketing #LeadGeneration #B2BMarketing #MarketingAgency #ContentCreation https://lnkd.in/eyuV32wk

In more than half of B2B companies, sales teams follow up with fewer than 35% of marketing-engaged prospects Marketing reports on volume, while sales questions the quality AI won't fix a broken system; it will accelerate its failure Marketing already spans brand, demand, product, customer success and increasingly pricing and revenue operations, giving it a unique cross-functional view of the business Marketing works fluently across systems like analytics, CRM, web, social and intent data—core inputs for AI-integrated go-to-market Marketing balances short-term pipeline with long-term brand equity It’s about orchestrating smarter, faster and more fluidly across every revenue motion https://lnkd.in/gqv4S84B

While 41% of marketers struggle with budget constraints, top performers are leveraging AI to enhance efficiency and effectiveness. https://bit.ly/47vlcHs #B2B #Marketing #Technology

You know what kills momentum in B2B campaigns? Chasing perfection. We’ve all held back, waiting for everything to be “just right.” But here’s the thing: Don’t aim for perfect. It slows you down. Aim for progress. Action is what drives results. I’ve seen campaigns get stuck trying to nail every detail perfectly—message, creative, offer. But B2B buyers don’t wait around. Markets keep moving. If you wait for perfection, you’ll miss your shot. What really works? - Launching with a solid, but not perfect plan - Learning fast from real results and feedback - Optimizing and iterating as you go with AI and real-time data helping you make smarter moves faster Execution beats endless planning every time. Perfect is a moving target. I know it’s not easy to let go of it, but it’s necessary. Because marketing isn’t about flawless campaigns on paper, it’s about real connections and real results. If you’re hesitating to launch because it’s “not perfect,” ask yourself: - What can I test now? - How can AI and real-time data help me improve faster? In my experience, the best marketers I’ve worked with start with “good enough” and then adapt and grow from real-world feedback. They don’t’ wait. They launch, listen, and improve. #B2BMarketing #MarketingStrategy  #MarketingLeadership

Top 5 B2B Marketing Strategies for 2026 The 2026 B2B landscape will be defined by hyper-personalization and value-driven engagement. The top strategies will be: 1. AI-Powered Personalization at Scale: Leveraging AI to analyze intent data and deliver deeply customized content, product recommendations, and buying journeys for each account, moving beyond basic segmentation. 2. Interactive & Value-Led Content: Shift from passive whitepapers to interactive tools (ROI calculators, diagnostic assessments) and product-led content that provides immediate, tangible value, building trust and demonstrating expertise. 3. Community-Led Growth: Building dedicated platforms or forums where customers connect, share best practices, and co-create, transforming users into brand advocates and creating a powerful, self-sustaining ecosystem. 4. Strategic ABM Orchestration: Account-Based Marketing evolves into an always-on, orchestrated strategy across marketing, sales, and customer success, using predictive analytics to identify and engage high-value accounts with precision. 5. Authentic Thought Leadership: Focus on building brand trust through data-driven insights, original research, and expert commentary on industry trends, positioning your brand as an indispensable resource rather than just a vendor. Generate #B2Bleads with #IndustrialFilms, #CorporateBranding and #SocialMediaMarketing within your budget, Call/ WhatsApp ‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪‪+91-9830011701‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬‬. We also make industrial and Corporate literatures with our team of #Print & #GraphicDesigners. Image: Freepik Info: DeepSeek AI

Stop Running B2B Campaigns. Start Building Products | B2B Marketing teams are still stuck in 2015, launching campaigns and dropping leads into nurture sequences while BTB buyers have completely changed how they evaluate solutions. We're treating complex B2B buying committees like individual leads moving through a funnel. We're measuring clicks and form fills instead of buying team activation. We're building assets and launching campaigns without asking if we're solving actual buyer problems. Meanwhile, the most effective marketing teams have stopped thinking like campaign managers and started thinking like product managers. THE DIFFERENCE IS FUNDAMENTAL. Campaign thinking asks "What should we launch next?" Product thinking asks "What problem are we solving and for whom?" Product-minded marketers don't just run campaigns - they design minimum viable experiences for each buyer persona. They build content matrices aligned to jobs-to-be-done, not just stages in a funnel. They prioritize accounts based on actual readiness signals, not demographic data. The shift is already happening. Marketing teams that adopt product thinking are solving upstream GTM problems: reducing time-to-value for new buyers, identifying where deals stall, engaging missing voices in buying committees. AI is accelerating this shift. Tools can generate content and score accounts, but only if you have a clear point of view on what “good” looks like. Product thinking protects you from shiny object syndrome by treating AI like a junior team member - helpful and fast, but only as good as the strategy behind it. Stop asking "What campaign should we run?" Start asking "What journey should we build?" Time to evolve from campaign manager to product manager. #ProductMarketing  #GTMStrategy  #MarketingEvolution

B2B marketing needs change. I've been saying it for years. Now I’m doing something about it. 🔻 Client-side marketers have never been under such pressure to deliver more, faster, and better - with less. 🔻 Buyers are more informed, independent, and impatient than ever. 🔻 AI is on every business agenda and wish list. 🔻 The traditional B2B agency model just hasn't kept up... ...it's constrained by resource-heavy teams, insufficient expertise, inability to scale at speed - and opaque, inefficient cost, creation and delivery models. That's why I've co-founded ChangeB2B. A new kind of agency built from the ground up for the business of results. Made for what works now - not what used to. ChangeB2B is: ✔️ AI-native and expert-led with lean, AI-literate, capability-focused teams ✔️ Adaptable and transparent offering pre-packaged, pre-priced solutions, aligned with every stage in the customer lifecycle ✔️ Outcomes-driven and accountable delivering measurable impact, clarity and control each step of the way ✔️ Psychology-focused applying behavioural science to improve every decision, move and message  ✔️ Capability-building transferring and embedding knowledge into client teams throughout our engagements So how do I wrap this up? The truth is, I don't. This is just the start. We're building ChangeB2B for what comes next. Join us on our journey... ...if you're curious to learn more - the first exploration call is on us. #B2BMarketing #MarketingStrategy #MarketingTransformation #AIinMarketing #ChangeB2B