View profile for Eric Savitch

SVP & Group Director at EnsembleIQ | Driving Growth Across Retail, CPG, Media, and Technology | Path to Purchase Institute, Progressive Grocer & Consumer Goods Technology

Retail media isn’t just for the biggest national chains. Casey's , a cornerstone in Iowa and beyond, is showing how regional convenience retailers can unlock the power of first-party data and brand partnerships. Path to Purchase Institute Convenience Store News @#Casey’sAccess

Sarp Tuncay

Retail Media & eCommerce Strategist | Driving AI-Driven Growth @ Ferrero | 16Y Experience | +35% FY24/25 eComm Growth | Amazon • Walmart • Target • Instacart

6d

Casey’s move is such a sharp reminder that retail media isn’t just an Amazon, Walmart and Target game. From our ShopCom perspective at Ferrero, we’ve seen how regional partners unlock outsized impact when their first-party data meets the right creative + media orchestration. Sometimes the strongest ROI doesn’t come from sheer scale, but from precision — reaching shoppers where loyalty and frequency are highest. What excites me is how this blends trade + eComm + retail media into one playbook. Whether it’s a seasonal tentpole or a convenience-driven mission, having that local signal lets us pivot messaging, assortments, and promos faster than national averages ever could. The lesson? Don’t underestimate the “regional giants.” Their access may be smaller, but their influence on shopper behavior — and their ability to tie media directly to basket sales — can punch well above their weight.

Charles Menchaca

Managing Editor at Path to Purchase Institute, a division of EnsembleIQ

5d

We see you Justin Coaldrake!

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