Mining is a clear testament to human ingenuity. It shows that when society needs resources, we innovate our way there: better machines, smarter logistics, cleaner energy, improved community partnerships. Mining is not just extraction. It is invention, adaptation, and measurable social impact. On social platforms mining becomes relevant when you link it to trends people already care about: sustainability, green tech, resource security, or fresh mineral finds. Leverage trend jacking around resource scarcity, climate policy shifts, or breakthroughs in battery tech to get mining into mainstream conversations without watering it down - Pinagare Mogodi does an exceptional job in creating such awareness. Storytelling wins. Real-world narratives about miners, engineers, and local communities cut through corporate speak. Behind-the-scenes vids that show machinery, safety tech, and reclamation work humanize the sector and build trust. Use concise formats for max reach: - short vids and reels - carousel posts with step-by-step visuals - clear infographics mapping minerals to everyday tech - first-person interviews with site staff and community leaders Make content interactive and sharable. Run polls that test common assumptions about minerals. Deploy light quizzes that teach people what components in phones, EVs, and solar panels come from which mines. Meme moments are useful when they’re smart and topical. Invite user-generated content: ask followers to post photos or stories about a product they use that depends on mined materials and tag your page. Be explicit about responsibility. Address environmental impacts, ethical sourcing, and community welfare head-on. Showcase partnerships with NGOs, universities, or local councils. Post before-and-after visuals of land restoration and explain the practices behind the change. Responsibility is not an aside. It is central to credibility. Amplify with credible voices. Collaborate with industry experts, geoscientists, and local leaders for explainers and live panels such as SAIMM - The Southern African Institute of Mining and Metallurgy. Bring in public figures selectively to expand reach around themes like tech, energy transition, and regional development. Timing matters. React to policy moves, mineral discoveries, or big tech announcements quickly. Host live Q&A sessions during major industry events and run concise Twitter threads or LinkedIn live takeaways for real-time engagement. Reframe mining as a metaphor for progress: persistent, curious, and focused on solutions. Share your best mining-related post idea or a story about how minerals matter in your life. Tag a colleague, contribute a photo, or connect if you want to co-create content that pushes the sector toward sustainability and better public understanding.
How to Make Mining Relevant on Social Media
More Relevant Posts
-
Ore-Bits: The New Mineral Space Race KoBold Metals has just powered up the future of mineral exploration, closing a phenomenal $537 million funding round—one of the largest ever for an AI-driven mining start-up. Their machine learning technology is rapidly accelerating how quickly and precisely new copper, lithium, and nickel deposits are discovered and developed, crucial elements for everything from EVs to national security. Why does this matter for the US? As the world leans into a clean energy economy, the US faces fierce competition with China, which currently dominates mineral supply chains. KoBold’s tech gives America an edge, sifting through vast geological data and making faster, smarter bets than traditional methods. AI-powered tools like TerraShed and Machine Prospector are redefining how—and where—critical resources are found, helping the US close vital supply chain gaps. Think of it as a modern space race, but for the building blocks that power technology and industry. Just as Sputnik ignited a fire for innovation, today’s mineral hunt is sparking a new wave of investment and ingenuity—only this time the “rockets” are algorithms, and the goal is energy security here on Earth. With visionary investors and breakthrough tech at work, KoBold Metals is truly mining the future https://lnkd.in/eRcuREMw
To view or add a comment, sign in
-
The old way of mining conference networking is dead. I just analyzed the @MiningIndaba AI-powered matchmaking platform, and the results are staggering: ❌ Traditional approach: Random hallway conversations, generic pitches, hit-or-miss connections ✅ AI-powered approach: 600+ criteria matching, pre-scheduled investor meetings, 6,000+ intelligently filtered delegates Here's what's actually happening: Junior mining companies are using algorithmic analysis to identify investors who match their exact funding profile BEFORE the conference starts. No more wandering exhibition halls hoping to bump into the right capital provider. The @Gripevents platform integrated into Mining Indaba's app analyzes registration data, investment preferences, commodity interests, and deal parameters to create precision connections. The Junior Mining Showcase positioned next to the Investor Lounge? That's not coincidence—it's strategic event design that facilitates organic interactions between capital seekers and providers. The competitive advantage is clear: → Higher-quality meetings with vetted, relevant investors → Pre-conference preparation enables targeted presentations → Private discussion spaces for confidential funding conversations → Integration with pitching platforms like Investment Battlefield Mining companies that understand this shift are raising capital more efficiently while competitors still rely on business card exchanges and elevator pitches. The future of mining capital access is algorithmic, intelligent, and precision-targeted. Full analysis: https://lnkd.in/dBz4VYJQ What's your experience with AI-powered business matchmaking? Have you seen similar transformations in other industries?
To view or add a comment, sign in
-
#Intercontinental_Mining_journal: Technological innovation plays a crucial role in enhancing the efficiency of gold mining and reducing costs. In Iran, what advanced mining technologies and equipment are currently being applied? What initiatives and plans does your company have in technology introduction and innovation to maintain a leading position in the industry? Answer: “ Technological innovation really is the key to enhancing efficiency and cutting costs in gold mining. And when it comes to Iran, there’s a lot happening right now that’s worth talking about. Let me break it down. First off, let’s talk about what’s already being done here in Iran. We’re starting to see some really exciting technologies and equipment making their way into the industry. For example, automation systems are becoming more common—things like automated drilling rigs that improve accuracy and reduce labor-intensive tasks. It’s amazing how much these systems can do to streamline operations while keeping workers safe. Then there’s digitalization—tools like real-time monitoring platforms that give operators instant insights into performance metrics. Imagine having all the data you need at your fingertips to make quick, informed decisions. Plus, we’re seeing more energy-efficient equipment being adopted, which not only lowers costs but also reduces the environmental footprint. One thing we focus on is bringing in cutting-edge solutions from around the world. If there’s a new technique or piece of equipment that can improve efficiency, we want to make sure our clients have access to it. Take bioleaching, for instance—it’s a greener alternative to traditional cyanide-based methods for gold extraction. We’re exploring ways to adapt this technology for use in Iran, and the potential benefits are huge. Another big initiative we’ve got going is customizing engineering designs for each project. Every mine is different, so one-size-fits-all solutions just don’t work. For example, if water scarcity is an issue, we design closed-loop systems that recycle up to 90% of the water used. Or if tailings management is a challenge, we implement dry stacking techniques that minimize contamination risks. It’s all about finding the right fit for each situation. Looking forward, we’ve got some pretty exciting plans lined up. One idea we’re really passionate about is expanding the use of renewable energy in mining. Imagine solar panels powering entire operations—it’s not science fiction anymore; it’s something we’re actively pursuing. Another area we’re diving into is AI-driven analytics, which can predict maintenance needs before breakdowns happen. Preventive maintenance saves time, money, and headaches. #معادن_ایران #همکاری_ایران_چین #صنعت_معدن #بازار_معدن #سرمایهگذاری_معدنی #توسعه_معدن #استخراج_معادن #تجارت_بینالملل #فناوری_معدنی #IntercontinentalMining #MiningIndustry #IranMining #ChinaIranPartnership #MiningOpportunities #EconomicCooperation
To view or add a comment, sign in
-
Unlocking Value through ESG: Insights from Our Mining Weekly Feature Kongiwe CEO and Founder, Bradly Thornton, had the privilege of speaking with Mining Weekly about how ESG is making a meaningful shift from compliance to true value creation in mining. Kongiwe is witnessing and advocating for this strategic transformation: - ESG is no longer optional, it’s a key driver for obtaining and maintaining both mining and social licences to operate. - A mature ESG strategy fosters tangible resilience, faster permitting, stronger stakeholder trust, access to funding, and a competitive edge. - Technology is playing a pivotal role, from renewables to real-time environmental management systems and robust metrics tracking. Kongiwe remains committed to guiding mining organisations in embedding ESG clearly and authentically into their operations for the benefit of communities, the environment, and long-term business resilience. Read the full article by grabbing your copy of this week’s Mining Weekly issue or online here - https://lnkd.in/ds8fTbgC #Kongiwe #ESG #Mining #Sustainability #ValueCreation
To view or add a comment, sign in
-
Livium has signed a term sheet with the University of Melbourne to secure exclusive global rights to use microwave technology in rare earths element (REE) extraction. #mining #rareearths #technology
To view or add a comment, sign in
-
Emerging Trends and Challenges in the Mining Industry Mining engineers must balance technical and soft skills, embrace digital tools, address environmental and social impacts, stay updated on trends, and manage safety risks to drive sustainable, innovative industry practices. Read More : https://lnkd.in/gyXP57Hs #MiningEngineering #TechnicalSkills #SoftSkills #DigitalTransformation #SustainableMining #IndustryTrends #InnovationInMining #ProfessionalDevelopment
To view or add a comment, sign in
-
Often invisible until it causes catastrophic failure, dirty power is one of the most pervasive – and frequently overlooked – threats to uptime in the mining sector. Denis Kouroussis, CEO of Volta Insite, explains how AI-assisted maintenance tools can help mining operations detect early warning signs of electrical degradation. https://lnkd.in/eyfYUwsH
To view or add a comment, sign in
-
Analyst Report: Locksley’s US Strategy Strengthens Critical Minerals Position Locksley Resources Limited (ASX: LKY; OTC: LKYRF; Frankfurt: X5L) is advancing a dual strategy that could be pivotal in critical minerals, particularly antimony and rare earths. Key highlights from the latest report by PEAK Asset Management include: Key Highlights Rice University partnership: A US$550,000 commitment over 12 months to collaborate on green antimony processing and energy storage technologies. The initiative is aimed at generating jointly owned intellectual property and addressing the lack of US antimony processing capacity. GreenMet & US federal programs Engagement with Washington-based advisory GreenMet to align the Mojave project with U.S. policy tools, including the Defense Production Act, DOE grants/loans, and potential offtake agreements. Near-term catalysts • Maiden drilling results expected in September • Over US$1 billion in U.S. critical minerals funding anticipated this year • Strong market conditions with antimony trading near US$60,000/t and rare earth deficits forecast Investor implications & risk reduction • Access to non-dilutive U.S. funding may help limit equity dilution • First-mover potential in the domestic antimony supply chain • Strategic alignment with U.S. defense and energy policy enhances project visibility Why It Matters: Critical minerals like antimony and rare earths are at the center of U.S. supply chain and national security discussions. With no current U.S. antimony production and growing demand for rare earths, Locksley’s positioning could prove highly significant. The full analyst highlights outline how the company is aligning with U.S. policy, funding pathways, and market dynamics — and why that could make Locksley a name to watch. 👉 Read the full report here: https://lnkd.in/gjnTKWKc Pat Burke | Nathan Lude | Allister Caird | Julian Woodcock | Cameron Provost
To view or add a comment, sign in
-
Giant Mining is advancing its copper exploration strategy at the Majuba Hill Project in Nevada through innovative AI-powered targeting techniques. The company's Phase 2 exploration program leverages cutting-edge geophysical modeling to identify promising mineralization zones across the 9,684-acre property. Using ExploreTech's proprietary AI system, Giant Mining has successfully mapped multiple breccia zones with significant copper potential. The recent drill hole MHB-36 confirmed the effectiveness of this approach, intersecting several copper-mineralized intervals within rhyolite porphyry and metasediment formations. Key findings include a 1.5-foot section containing 1.21% copper and the identification of chalcopyrite-rich zones in the Southern Resistivity Anomaly. These results underscore the project's promise in supporting domestic critical mineral supply chains and contributing to America's sustainable energy infrastructure. Located in a top-ranked mining jurisdiction, Majuba Hill offers strategic advantages with existing infrastructure and demonstrated expansion potential. The project represents a significant step toward meeting growing global demand for copper in renewable energy and advanced manufacturing sectors.
To view or add a comment, sign in
-
A Quiet Revolution is Unfolding in the Mining Sector. 🌍⚡ The energy transition demands a massive supply of copper and critical metals. But can the mining industry deliver? The challenges are profound: falling ore grades, fewer discoveries, and decade-long development timelines. The solution? A radical shift towards efficiency and sustainability in one of the world's oldest industries. This isn't just about new mines; it's about working smarter with what we already have. Here’s how innovation is leading the charge: ♻ 1. Turning Waste into Wealth: A stunning 100 million metric tons of copper from the last century never reached market—it’s sitting in tailings ponds. Companies are now seeing this not as waste, but as a resource. • Rio Tinto is successfully extracting scandium and tellurium from waste streams. • Hudbay Minerals is evaluating re-mining nearly a century's worth of tailings in Flin Flon, Canada. • Hindustan Zinc is investing $438 million to process 10 million tons of tailings annually at its Rampura Agucha mine. ⚙ 2. Producing Less Waste from the Start: The industry generates over 7 billion tons of tailings a year. Incremental improvements and breakthrough tech are changing this. • Glencore Technology’s Albion Process can lift copper recovery to over 99% and cut costs by a third. • Bio-ingenuity company Allonnia is using microbes (D-Solve tech) to purify concentrates, with a new pilot at the Eagle nickel mine aiming to boost nickel grades by 18%. 🤖 3. The AI Power-Up: Artificial Intelligence is the unifying force making everything more efficient. • Rio Tinto and BHP use AI for autonomous haulage and predictive maintenance. • At BHP’s Escondida mine, Generative AI and a "digital twin" inform blasting strategies and mill control. • The results are tangible: Freeport-McMoRan’s trial of AI at its Baghdad mine in Arizona led to a 5-10% production increase. Rolling this out across its US ops is equivalent to building a brand new $1.5 billion processing plant—but faster and without the capital outlay. The Bottom Line: Public antipathy often stems from mining's legacy as a dirty and inefficient business. But this quiet revolution in bio-engineering, processing, and data is paving the way for a cleaner, more efficient sector. This modernization is crucial. It means the world might just be able to secure the critical metals it needs to decarbonize. #Mining #Innovation #Sustainability #AI #ArtificialIntelligence #EnergyTransition #Copper #CriticalMinerals #Technology #FutureOfMining Source: Andy Home, Reuters (Opinion Column)
To view or add a comment, sign in
-