Firework’s Post

Just wrapped an energizing week in NYC 🗽 filled with impactful conversations and a shared focus on where AI powered commerce is heading next 🔎 We kicked things off with a stop on the Theorem Video Commerce Roadshow, co-hosted with Klaviyo, where we explored how brands and retailers are using video and omni-channel strategies to personalize the customer journey at scale. Our panel dug into: • Integrating video into the ecom stack • Using AI to streamline production, reduce cost, and deliver content • Building data-driven content strategies that convert • Personalizing all customer touch points through AI smart FAQ Big thanks to our panelists Unnikrshnan Kurup, Jovan S., William Cladek, and Deja Amato - and to HG O'Connell for leading the discussion 🎙️ Later in the week, I had the opportunity to deliver a keynote at American Express, sharing how leading brands and retailers are using Firework’s AI-powered video solutions to drive revenue growth. Thank you Christina Flannery and the team at Amex for setting the stage and making Amex HQ feel like home. Firework’s AI stack isn’t just about automation. It’s about helping brands and retailers move faster, personalize at scale, and turn video into a true performance channel - powered by data and built to drive meaningful revenue 🚀 #videocommerce #martech #AI #personalization #customerexperience #shoppablevideo #ecommercestrategy #retailInnovation #NYCEvents #partnerships #omnichannel