Geoffrey Sanders’ Post

I’m excited to share that I have joined Meta, leading Digital Marketing for Reality Labs, the home of Meta’s AI glasses and Oculus. This role sits exactly where I love to operate: at the intersection of data-driven marketing, technology, creativity, and consumer experience. From the moment I heard about the opportunity to join this “startup” within a premier global brand, I knew it was the place I wanted to be. Reality Labs is building products that are redefining how we see and connect with the world, and how we bring AI into our daily lives. I am energized to help bring that vision to market. I’d also like to thank the incredibly special people I worked with during my almost five years as CMO at Firstleaf. It was an incredibly rewarding mix of wine, data, and growth, with the chance to help shape one of the leading DTC wine companies, build high-performing teams, drive sustained profitability, and drink some fabulous bottles I might never have tried otherwise. Philip James Erik Steigler Greg Kryder Eric Smith Kunal Thakkar Meg De Keukelaere David Landau Richard Preciose Kim Donahue Lindsay Porter Ricky Grenis Katie Stiffler Emily Spears Joe C. Quadara Kevin Jessen Carolin Meier and so many others, thank you for being part of such a positive and memorable chapter in my career. Now, after taking some time to recharge and travel, I'm ready to dive in at Meta. Let’s go!