Which channels drive the most sign-ups? Which promotion methods actually get people to show up? Do certain sources produce more engaged attendees? Adding UTM parameters to every promo link is the easiest way to find out. - You’ll know exactly which channels bring the most sign-ups. - You can see which promos get people to actually show up (because registration is just step one). - You’ll learn where your most engaged attendees come from. - When you know what’s working, you can focus your time and budget on the channels that deliver and stop wasting resources on the rest. Contrast offers a simple UTM builder to help you add tracking to your webinar registration links. Just enter your UTM values, and the tool creates a tracking link you can easily share anywhere – your website, newsletters, social channels, etc. Every number tells a story. With the right insights, you can tailor your promotion, make smarter decisions, and create webinars that convert.
