GKN Automotive's tailored strategies for global customers

Due to differing expectations around #development speed, cost, #innovation and more, there’s no such thing as a one-size-fits-all approach when it comes to supporting customers in different regions of the world. At GKN Automotive, this is reflected in our tailored methodologies such as our long held “in China, for China”, “in Europe, for Europe” and “collaborate to compete” strategies which have helped establish us as a trusted partner for 90% of global OEMs. The importance of such an approach was reinforced at the Europe-China New Energy Vehicle Technology Conference, which took place in Munich yesterday. Bringing together key decision makers from new #energy powertrain innovation technologies across China and Europe, the event was attended by GKN Automotive’s Dawei Wang, Chief Engineer Customer Engineering China; and Fei SONG, Chinese OEM Account Director.

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